Defining a Fractional Law Firm CMO
A fractional law firm CMO, also called a Chief Marketing Officer, is a skilled marketing expert who collaborates with law firms on a part-time or freelance basis. This model allows your firm to access advanced marketing skills without needing a traditional full-time CMO, making it a more feasible solution. By utilizing a fractional CMO, law firms benefit from strategic advice intended to meet their specific marketing challenges and objectives. Through this partnership, firms acquire vital marketing knowledge devoid of the additional burden of onboarding a full-time employee.