November 3, 2025

Beyond Standard Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Custom T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any print shop that takes its craft seriously, and you will see 2 things in constant tension: the push for softer, more breathable prints that individuals really enjoy wearing, and the need to produce at scale without compromising the environment or the bottom line. That stress has shaped how I pick inks, pretreatments, and materials for custom garments projects. For many years, I have actually discovered that water based inks and discharge printing are not just buzzwords, they are practical tools that produce beautiful outcomes and real convenience, particularly for T shirt printing that requires to withstand daily wear.

If you run a brand name, manage bulk t shirt orders, or simply desire your customized shirts to seem like a favorite from the first wash, it deserves comprehending how these ink systems work, where they shine, and where they need care. The ideal option can make the distinction in between a t-shirt that gets worn once and one that ends up being the go-to.

What water based ink actually is

Water based inks suspend pigments in water rather than in plasticizers and solvents. Unlike plastisol, which sits on top of the material and cures into a film, water based inks absorb into the fibers. That single characteristic describes most of the advantages and compromises. Prints feel soft because you're touching the cotton, not a layer of treated PVC. Colors tend to look more matte and integrated. On light garments, the hand is often indistinguishable from the t-shirt itself. For custom-made t shirts designed for convenience, this is the path to the "retail feel" clients ask for.

There are 2 primary households: basic water based and discharge. Basic water based ink works best on white or very light shirts. It can cover mid-tones with the best base, but once you move into darker fabrics, you either require a much heavier print or you switch to release. Release printing uses an activator that raises the dye from the material during treating, basically whitening the t-shirt's dye in the printed areas, then changes it with your pigment. Completion outcome is the softest possible print on dark cotton, often with exceptional detail.

Why the eco friendly label matters, and where it has actually limits

Eco friendly inks are not a marketing motto if you unpack the chemistry and the workflow. Water based inks normally contain less unpredictable organic substances than solvent-heavy alternatives and prevent PVC completely. Numerous are certified with strict requirements like Oeko-Tex or meet retail screening programs that ban particular phthalates and heavy metals. If you offer custom apparel into business health cares, schools, or health-conscious brands, those certificates smooth procurement and keep you ahead of compliance.

That stated, "eco friendly" is a system principle. Ink is one part. You likewise require to take a look at store practices: purification on your washout cubicle, reclaim chemistry, energy usage on your clothes dryer, and even fabric sourcing. Discharge requires an activator, normally based on zinc formaldehyde sulfoxylate or comparable compounds, which has its own handling and ventilation needs. In a well-run shop, exposure is managed and waste is recorded. If you're using print as needed with a partner, ask how they manage discharge effluent and whether they have air exchange and treating controls dialed in. Genuine sustainability hides in the details.

Hand feel, breathability, and the "preferred tee" factor

Most people do not purchase a graphic tee because they love the ink. They purchase it because the garment looks good, feels excellent, and keeps that character after repeated washing. Water based inks, consisting of discharge, provide you that broken-in comfort from the first day. On an one hundred percent ring-spun cotton blank, a water based print is breathable and flexible. You will not hear the crackle you in some cases obtain from heavy plastisol when you extend throughout the chest.

I keep a rack of comparison t-shirts in the studio. One from a browse brand, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened a lot more, the colors mellowed a little, and the shirts kept moving. A plastisol sample with the same art looks glossier and still pops more under severe light, which some streetwear clients prefer, but the user feedback corresponds: water based seems like a premium garment.

Color, coverage, and how expectations shape results

Color accuracy with water based inks refers control, humidity, and the fabric's own dye. On white or heather light t-shirts, basic water based ink can hit tight Pantones with a determined ink mix and a tidy mesh. On darker cotton, discharge adds variables. Various dye lots discharge in a different way, even unique custom t shirts within the exact same brand name and color. Black 3001 blanks from one batch might raise to a warm charcoal, while the next batch clears to a cooler grey. The pigment you include guides the last color, however you're still dealing with a background that is shifting as the color is removed.

That's not a defect, it's part of the medium. Lots of designers welcome the a little vintage character of discharge, where reds land earthy and blues feel deep rather than neon. If your brand demands laser-precise color recreation for corporate logos, either order test prints on the specific batch you plan to utilize or consider a water based underbase or hybrid technique where needed. For wholesale t t-shirts that will be dispersed nationally, put swatch approvals into your process so there are not a surprises at scale.

Fabric matters more than most people think

A water based print is a partnership between ink and fiber. Ringspun cotton takes ink magnificently. Carded open end cotton is scratchier and drinks ink unevenly. Blends complicate things. A 50/50 poly-cotton or a triblend with rayon can work with water based, but discharge only raises the cotton part. That implies your color saturates the cotton while the polyester and rayon remain as-is, often yielding a heathered or speckled print that looks deliberate if you style for it. If your objective is flat, vibrant color on a poly blend, traditional plastisol or a specialized low-cure system may be smarter.

On all over print tasks, such as a seam-to-seam tonal pattern behind a chest graphic, consider cut-and-sew with water based prints on panels before assembly. Garment printing all over on completed tees presents seams, folds, and inconsistent pressure that appear as blank micro-gaps. If you need to print on ended up garments, expect little voids along seams, which some clients like as part of the garment's character.

The production reality: screens, mesh, humidity, and dryers

Water based inks act differently on press. They dry quicker in the screen, which works on material however can lock a mesh if you stop briefly too long. Running a greater mesh for information, state 230 to 305, keeps the deposit thin and crisp. Establish with a misting bottle or a devoted screen rewetting option at hand, and keep the print room humidity in a constant variety, approximately 45 to 55 percent, to prevent early drying. Manual press operators will see how quickly a basic water based ink clears the screen compared to a heavy plastisol. Auto presses, with flood bars and constant speed, lower clogging.

Curing is where many newbies miss the mark. Water based inks require both heat and time for the water to evaporate, then for the binders to cross-link. A clothes dryer tunnel with enough air flow makes the difference. You desire even heat across the belt and enough dwell to reach the maker's treatment temperature throughout the ink layer, not just at the surface. T-shirts exiting the tunnel must be dry to the touch with no cool spots. For discharge, the chemical reaction occurs throughout this treatment, and you will smell the activator. Good ventilation is non-negotiable.

Durability and wash testing

Durability depends on proper remedy and fiber engagement. A well-cured water based print on cotton can outlive the shirt. I measure sturdiness by standardized wash tests, 10 to 20 cycles at warm, tumble dry medium, then visual inspection for fading and splitting. Water based prints reveal steady softening and a gentle fade in the exact same method jeans unwinds. Plastisol's failure mode is various, typically breaking if the ink layer is too thick or under-cured. For individualized shirts that require to look good at a family reunion and still remain in rotation next summertime, water based holds up when produced correctly.

Cost, throughput, and when to choose which method

Costs vary regionally, however the economics fall into familiar patterns. Water based ink itself is often similar to plastisol at the gallon level, however you invest more in store environment and drying capability. On press, water based can be slightly slower at setup due to the fact that you pay closer attention to mesh, squeegee durometer, and off-contact. Once tuned, vehicles run at comparable speeds. Where it truly pays off is in perceived value. A soft print on a mid-tier blank typically feels premium without leaping to the highest-cost shirt. Brands can price accordingly.

For bulk t t-shirt orders above a few hundred pieces where the art suits the medium, discharge on one hundred percent cotton is a workhorse. For print as needed that needs over night turnaround and art changes continuously, direct-to-garment or DTF might be better operationally, though both have their own ecological and feel compromises. When you take on wholesale t shirts with several colorways and need to keep inventory versatile, a versatile water based combination on light garments is efficient, considering that T shirt printing services you prevent the weight and stiffness that accumulate with multiple underbases in plastisol.

Design choices that draw out the very best in water based and discharge

Design preparation begins with the material color and ends with curing. On light t-shirts, lean into detail: thin lines, halftones, hand-drawn textures. Standard water based ink prints those with a special that plastisol tends to subdue. On dark cotton, discharge shines with mid-tone richness and soft edges. Consider how the shirt color glimpses through. A charcoal heather with a discharge cream graphic appear like it grew there.

Type weight matters. Really thin knockouts inside heavy flood locations can fill out with discharge, specifically on high-absorbency cotton. If you require razor unfavorable space, separate the art to print unfavorable shapes as favorable strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for a proof on the actual garment rather than trusting a digital mockup. A mockup can not capture fiber interaction and dye lift.

When you ought to say no to discharge

There are times I advise versus discharge. Polyester-rich garments are top of the list. The activator can cause color migration, specifically with sublimated or cationic-dyed efficiency shirts, leading to ghosting or brownish casts. Some garment dyes, particularly reactive black blends, resist lifting, leaving a shadowed print that looks undercured even when it isn't. If a customer is sensitive to minor odor throughout curing, discharge days in the shop are obvious. Well-managed air flow reduces this, but it becomes part of the process.

If a client needs metallics, puff, or specialty textures, plastisol or hybrid systems still own that area. Water based metallics exist, but the particles typically sink, and the impact is more satin than real metal. For high-opacity neons on dark shirts that need to be billboard-bright, you might require a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brand names and creators

Whether you run your own presses or depend on a partner, established a workflow that eliminates guesswork. An easy method keeps surprises at bay and assists you struck due dates for launches and events.

  • Decide on fabric first, then ink: select one hundred percent ringspun cotton for discharge, or light, top quality cotton for standard water based. Prevent high poly unless the heathered impact is desired.
  • Request test prints on the precise blanks: one shirt per colorway is usually sufficient to lock approvals, particularly for bulk t shirt orders where consistency matters.
  • Clarify color expectations in context: supply Pantone targets for light garments and explain acceptable varieties for dark discharge prints, with pictures of prior work you like.
  • Align on care labels and handling: recommend cold wash and low heat dry for customers, then verify your cure times so wash resilience matches the tag guidance.
  • Confirm ecological standards: ask your printer about ink certifications, ventilation, and waste capture, particularly if your brand name messaging leans into eco friendly inks.

How water based fits with print on demand

Print as needed has its own restraints: quick art modifications, small batch sizes, and the requirement for a broad color range. Direct-to-garment has actually become the default, however water based screen printing can fit POD if you arrange catalog technique. For styles that are high volume even at small daily quantities, pre-burning screens and keeping a little stock of popular sizes lets you ship very same day with water based prints that feel better than numerous DTG outputs. It works finest when you keep art to a couple of colors and choose light garments.

If your POD model depends on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Utilize it where cotton convenience and breathability are the selling points. Clients who appreciate touch will notice.

Pricing, margins, and communicating value

When customers ask why a water based or discharge print costs more than a fundamental plastisol job, I discuss what they are buying. They get the soft hand that retail customers equate with quality, improved breathability, and compliance for delicate purchasers. On a per-shirt basis, the distinction for a basic three-color front hit may be modest, often a small uplift that can be reduced the effects of by picking a slightly more economical blank. If the program is for wholesale t shirts going into stores or e-commerce at exceptional rate points, the improvement in viewed worth more than covers the change.

For personalized shirts, such as charity runs or college clubs, options matter. Offer a base cost with plastisol on midweight cotton, then a "convenience upgrade" that consists of a ringspun blank with water based ink. You will see a clear split: some customers optimize for expense, others for feel. Meeting both lets you serve a larger market without diluting your craft.

Care guidelines that consumers actually follow

Care labels frequently read like legal disclaimers. Keep it basic and sensible so the shirt makes it through reality. Water based and discharge prints choose cooler washes and lower clothes dryer heat, however they will withstand typical laundering if correctly treated. I suggest phrasing care tips in human terms on product pages: wash cold with comparable colors, tumble dry low, avoid fabric conditioners if you desire colors to stay crisp. The last note matters due to the fact that some conditioners can transfer movies on fibers, dulling the visual contrast of fine lines.

I have actually evaluated these instructions in-house: 2 similar shirts, one cleaned cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee showed somewhat much faster fading of mid-tones, yet still looked great. That tolerance comes from correct cure, not from babying the garment.

All over print concepts that do not fight the limitations

All over print catches attention, but printing flood coats on put together garments with water based inks can be unforgiving. Instead of battling joints, design for them. Usage tone-on-tone patterns that fade naturally at seams, or apply a ghosted grid that looks deliberate when it breaks at hems. Alternatively, run panel printing and stitch. Brand names that sell restricted runs can validate cut-and-sew for 100 to 300 pieces if the design requires it. The completed garments read as custom-made from a distance, which is the goal.

A brief anecdote from a hectic season

Jacksonville custom t shirts online

One spring we ran a series for a regional music celebration. The customer desired soft black tees with a sunburst print that felt like it lived in the fabric. We sampled on three blacks from two mills. Batch one lifted easily with discharge, batch 2 remained stubbornly dark in the mid-rays of the art work. We logged dye lot numbers, rotated the ink mix by including a touch more white pigment to compensate, and adjusted dwell time by 10 to 15 seconds to finish the response. The outcome: constant tees across 2,400 systems, each with a soft, breathable print that sold out by day two.

That task taught the crew to deal with discharge like cooking, not chemistry on a blackboard. The dish matters, but so does tasting and adjusting.

Common pitfalls and how to avoid them

Most problems I see trace back to procedure, not the ink family. Under-curing is the very first culprit. Water based ink that feels dry can still be under-cured if the core of the print never struck the needed temp for the ideal period. Utilize a donut probe or an ingrained thermochromic strip to measure true ink movie temperature level, not just dryer setpoints. Screen lockup is the 2nd. Keep a consistent speed on press, flood in between prints, and control shop humidity.

A 3rd pitfall is ignoring material irregularity. If you change blanks mid-run because a size is out of stock, you might see shifts in color. Construct contingency into your purchasing. For brand names planning ahead, picking a standard blank and locking it with your supplier reduces surprises.

Final assistance for selecting your path

If your top priority is soft, breathable custom-made garments that customers keep using, water based inks deserve the learning curve. Use basic water based upon light garments for clean information and matte color. Relocate to release on one hundred percent cotton when you desire the softest prints on dark shirts. Accept and plan for slight color variance with discharge, particularly throughout color lots. For bulk t shirt orders, build in a single round of physical sampling on the real blanks you will utilize, then record your settings and hold back a reference t-shirt for quality control.

If you operate a print on demand brochure, carve out a water based capsule of best sellers on light shirts. Market the distinction: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialized results and neon stunners in plastisol or hybrid systems where they belong.

Custom t shirts are evaluated in the hands, not simply on screens. When a customer rubs their thumb T shirt printing near Jacksonville throughout a print and feels nothing however fiber, you have actually won. That's the moment water based and discharge deliver, and why they are worthy of a place in any serious store or brand name's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.