November 3, 2025

Beyond Standard Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Custom-made T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any print shop that takes its craft seriously, and you will see two things in consistent tension: the push for softer, more breathable prints that people really take pleasure in wearing, and the requirement to produce at scale without compromising the environment or the bottom line. That tension has shaped how I choose inks, pretreatments, and materials for customized garments projects. Over the years, I've discovered that water based inks and discharge printing are not just buzzwords, they are useful tools that produce stunning results and genuine convenience, especially for T shirt printing that requires to withstand daily wear.

If you run a brand name, handle bulk t shirt orders, or simply desire your tailored shirts to feel like a favorite from the first wash, it's worth comprehending how these ink systems work, where they shine, and where they require care. The ideal option can make the distinction between a t-shirt that gets used when and one that ends up being the go-to.

What water based ink in fact is

Water based inks suspend pigments in water rather than in plasticizers and solvents. Unlike plastisol, which sits on top of the material and cures into a film, water based inks absorb into the fibers. That single particular explains most of the advantages and compromises. Prints feel soft due to the fact that you're touching the cotton, not a layer of treated PVC. Colors tend to look more matte and integrated. On light garments, the hand is often equivalent from the t-shirt itself. For custom-made t shirts created for convenience, this is the course to the "retail feel" customers ask for.

There are 2 primary households: standard water based and discharge. Standard water based ink works best on white or extremely light t-shirts. It can cover mid-tones with the best base, once you move into darker materials, you either need a heavier print or you switch to discharge. Release printing utilizes an activator that raises the dye from the fabric during curing, basically whitening the shirt's dye in the printed locations, then replaces it with your pigment. Completion result is the softest possible print on dark cotton, typically with outstanding detail.

Why the eco friendly label matters, and where it has actually limits

Eco friendly inks are not a marketing motto if you unpack the chemistry and the workflow. Water based inks generally include fewer volatile natural compounds than solvent-heavy options and avoid PVC altogether. Lots of are certified with strict standards like Oeko-Tex or meet retail testing programs that ban particular phthalates and heavy metals. If you offer customized garments into corporate wellness programs, schools, or health-conscious brands, those certificates smooth procurement and keep you ahead of compliance.

That said, "eco friendly" is a system idea. Ink is one part. You likewise require to take a look at shop practices: purification on your washout booth, reclaim chemistry, energy use on your dryer, and even material sourcing. Discharge needs an activator, typically based on zinc formaldehyde sulfoxylate or similar compounds, which has its own handling and ventilation needs. In a well-run shop, direct exposure is managed and waste is recorded. If you're using print on demand with a partner, ask how they manage discharge effluent and whether they have air exchange and treating controls dialed in. Real sustainability conceals in the details.

Hand feel, breathability, and the "preferred tee" factor

Most people do not buy a graphic tee due to the fact that they like the ink. They buy it due to the fact that the garment looks good, feels excellent, and keeps that character after repeated cleaning. Water based inks, including discharge, provide you that broken-in comfort from the first day. On a 100 percent ring-spun cotton blank, a water based print is breathable and flexible. You will not hear the crackle you often get from heavy plastisol when you extend throughout the chest.

I keep a shelf of comparison shirts in the studio. One from a surf brand name, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened much more, the colors mellowed a little, and the shirts kept moving. A plastisol sample with the same art looks glossier and still pops more under extreme light, which some streetwear clients choose, but the wearer feedback corresponds: water based seems like a premium garment.

Color, protection, and how expectations shape results

Color accuracy with water based inks refers control, humidity, and the fabric's custom Jacksonville t shirts for groups own dye. On white or heather light t-shirts, basic water based ink can strike tight Pantones with a determined ink mix and a tidy mesh. On darker cotton, discharge adds variables. Different color lots discharge in a different way, even within the same brand name and color. Black 3001 blanks from one batch might lift to a warm charcoal, while the next batch clears to a cooler grey. The pigment you add guides the last color, however you're still dealing with a background that is shifting as the dye is removed.

That's not a flaw, it belongs to the medium. Many designers embrace the slightly vintage character of discharge, where reds land earthy and blues feel deep rather than neon. If your brand name demands laser-precise color recreation for business logos, either order test prints on the exact batch you plan to utilize or consider a water based underbase or hybrid technique where needed. For wholesale t shirts Jacksonville custom t shirts services that will be dispersed nationally, put example approvals into your process so there are no surprises at scale.

Fabric matters more than most people think

A water based print is a collaboration between ink and fiber. Ringspun cotton takes ink perfectly. Carded open end cotton is scratchier and drinks ink unevenly. Blends complicate things. A 50/50 poly-cotton or a triblend with rayon can deal with water based, however discharge only lifts the cotton part. That means your color fills the cotton while the polyester and rayon remain as-is, frequently yielding a heathered or speckled print that looks intentional if you style for it. If your goal is flat, vibrant color on a poly mix, conventional plastisol or a specialized low-cure system may be smarter.

On all over print projects, such as a seam-to-seam tonal pattern behind a chest graphic, consider cut-and-sew with water based prints on panels before assembly. Garment printing all over on finished tees introduces joints, folds, and irregular pressure that appear as blank micro-gaps. If you should print on finished garments, expect little spaces along seams, which some clients like as part of the garment's character.

The production truth: screens, mesh, humidity, and dryers

Water based inks behave differently on press. They dry faster in the screen, which is useful on fabric however can lock a mesh if you pause too long. Running a greater mesh for detail, say 230 to 305, keeps the deposit thin and crisp. Establish with a misting bottle or a devoted screen rewetting option at hand, and keep the print room humidity in a constant variety, roughly 45 to 55 percent, to avoid premature drying. Manual press operators will observe how rapidly a basic water based ink clears the screen compared to a heavy plastisol. Car presses, with flood bars and constant pace, decrease clogging.

Curing is where numerous novices miss the mark. Water based inks require both heat and time for the water to evaporate, then for the binders to cross-link. A clothes dryer tunnel with adequate air flow makes the difference. You desire even heat throughout the belt and sufficient dwell to reach the maker's treatment temperature level throughout the ink layer, not just at the surface. Shirts leaving the tunnel needs to be dry to the touch without any cool areas. For discharge, the chemical reaction happens throughout this cure, and you will smell the activator. Excellent ventilation is non-negotiable.

Durability and wash testing

Durability depends on appropriate cure and fiber engagement. A well-cured water based print on cotton can last longer than the shirt. I determine resilience by standardized wash tests, 10 to 20 cycles at warm, topple dry medium, then visual assessment for fading and splitting. Water based prints reveal progressive softening and a gentle fade in the exact same way jeans unwinds. Plastisol's failure mode is various, typically cracking if the ink layer is too thick or under-cured. For individualized shirts that require to look good at a household reunion and still be in rotation next summer, water based holds up when produced correctly.

Cost, throughput, and when to select which method

Costs differ regionally, however the economics fall into familiar patterns. Water based ink itself is typically comparable to plastisol at the gallon level, but you invest more in shop environment and drying capacity. On press, water based can be somewhat slower at setup because you pay closer attention to mesh, squeegee durometer, and off-contact. When tuned, automobiles perform at comparable speeds. Where it really pays off is in perceived worth. A soft print on a mid-tier blank often feels premium without leaping to the highest-cost t-shirt. Brands can price accordingly.

For bulk t t-shirt orders above a few hundred pieces where the art suits the medium, discharge on one hundred percent cotton is a workhorse. For print on demand that requires overnight turnaround and art changes continuously, direct-to-garment or DTF might be much better operationally, though both have their own ecological and feel compromises. When you handle wholesale t t-shirts with numerous colorways and should keep inventory versatile, a versatile water based combination on light garments is efficient, given that you prevent the weight and stiffness that accumulate with multiple underbases in plastisol.

Design options that bring out the very best in water based and discharge

Design preparation begins with the material color and ends with curing. On light t-shirts, lean into detail: thin lines, halftones, hand-drawn textures. Basic water based ink prints those with a delicacy that plastisol tends to subdue. On dark cotton, discharge shines with mid-tone richness and soft edges. Consider how the shirt color peeks through. A charcoal heather with a discharge cream graphic looks like it grew there.

Type weight matters. Very thin knockouts inside heavy flood locations can fill out with discharge, specifically on high-absorbency cotton. If you require razor unfavorable area, separate the art to print negative shapes as favorable strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for a proof on the real garment instead of relying on a digital mockup. A mockup can not record fiber interaction and color lift.

When you ought to state no to discharge

There are times I encourage against discharge. Polyester-rich garments are leading of the list. The activator can trigger dye migration, especially with sublimated or cationic-dyed performance shirts, causing ghosting or brownish casts. Some garment dyes, particularly reactive black blends, withstand lifting, leaving a shadowed print that looks undercured even when it isn't. If a client is delicate to small odor throughout treating, discharge days in the store are visible. Well-managed air flow reduces this, but it is part of the process.

If a client requires metallics, puff, or specialized textures, plastisol or hybrid systems still own that area. Water based metallics exist, however the particles frequently sink, and the effect is more satin than real metal. For high-opacity neons on dark t-shirts that should be billboard-bright, you might require a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brands and creators

Whether you run your own presses or rely on a partner, set up a workflow that gets rid of uncertainty. A simple technique keeps surprises at bay and assists you struck due dates for launches and events.

  • Decide on fabric first, then ink: pick one hundred percent ringspun cotton for discharge, or light, premium cotton for basic water based. Avoid high poly unless the heathered effect is desired.
  • Request test prints on the specific blanks: one shirt per colorway is typically adequate to lock approvals, especially for bulk t shirt orders where consistency matters.
  • Clarify color expectations in context: provide Pantone targets for light garments and explain acceptable varieties for dark discharge prints, with photos of prior work you like.
  • Align on care labels and handling: advise cold wash and low heat dry for customers, then verify your remedy times so clean toughness matches the tag guidance.
  • Confirm environmental standards: ask your printer about ink accreditations, ventilation, and waste capture, especially if your brand name messaging leans into eco friendly inks.

How water based fits with print on demand

Print on demand has its own constraints: fast art modifications, little batch sizes, and the need for a broad color gamut. Direct-to-garment has actually become the default, but water based screen printing can fit POD if you arrange catalog method. For styles that are high volume even at small everyday quantities, pre-burning screens and keeping a little stock of popular sizes lets you ship same day with water based prints that feel better than lots of DTG outputs. It works finest when you keep art to one or local Jacksonville T shirt printing options two colors and select light garments.

If your POD model relies on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Utilize it where cotton comfort and breathability are the selling points. Consumers who appreciate touch will notice.

Pricing, margins, and interacting value

When customers ask why a water custom t shirts printing based or discharge print costs more than a basic plastisol job, I describe what they are purchasing. They get the soft hand that retail clients equate with quality, improved breathability, and compliance for delicate buyers. On a per-shirt basis, the distinction for a standard three-color front hit may be modest, frequently a small uplift that can be reduced the effects of by selecting a somewhat more economical blank. If the program is for wholesale t t-shirts entering into boutiques or e-commerce at superior rate points, the enhancement in viewed value more than covers the change.

For individualized t-shirts, such as charity runs or college clubs, choices matter. Deal a base rate with plastisol on midweight cotton, then a "convenience upgrade" that includes a ringspun blank with water based ink. You will see a clear split: some customers optimize for cost, others for feel. Meeting both lets you serve a wider market without diluting your craft.

Care directions that customers really follow

Care labels typically read like legal disclaimers. Keep it basic and realistic so the shirt makes it through real life. Water based and discharge prints prefer cooler washes and lower clothes dryer heat, but they will sustain typical laundering if effectively treated. I recommend phrasing care suggestions in human terms on item pages: wash cold with comparable colors, topple dry low, avoid fabric softeners if you desire colors to remain crisp. The last note matters since some conditioners can transfer movies on fibers, dulling the visual contrast of great lines.

I've evaluated these instructions in-house: 2 similar t-shirts, one washed cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee showed slightly much faster fading of mid-tones, yet still looked good. That tolerance originates from appropriate treatment, not from babying the garment.

All over print concepts that do not fight the limitations

All over print captures attention, but printing flood coats on put together garments with water based inks can be unforgiving. Rather of combating seams, design for them. Usage tone-on-tone patterns that fade naturally at joints, or use a ghosted grid that looks deliberate when it breaks at hems. Additionally, run panel printing and sew. Brands that offer limited runs can justify cut-and-sew for 100 to 300 pieces if the style necessitates it. The completed garments read as custom from a distance, which is the goal.

A quick anecdote from a hectic season

One spring we ran a series for a regional music festival. The customer desired soft black tees with a sunburst print that felt like it lived in the fabric. We sampled on 3 blacks from two mills. Batch one lifted easily with discharge, batch 2 remained stubbornly dark in the mid-rays of the art work. We logged color lot numbers, pivoted the ink mix by including a touch more white pigment to compensate, and changed dwell time by 10 to 15 seconds to finish the response. The outcome: consistent tees throughout 2,400 units, each with a soft, breathable print that offered out by day two.

That task taught the team to treat discharge like cooking, not chemistry on a chalkboard. The dish matters, however so does tasting and adjusting.

Common mistakes and how to prevent them

Most problems I see trace back to process, not the ink family. Under-curing is the very first offender. Water based ink that feels dry can still be under-cured if the core of the print never ever struck the required temp for the ideal duration. Use a donut probe or an ingrained thermochromic strip to determine real ink film temperature, not just dryer setpoints. Screen lockup is the 2nd. Keep a consistent speed on press, flood between prints, and control shop humidity.

A third mistake is ignoring material variability. If you switch blanks mid-run since a size runs out stock, you may see shifts in color. Develop contingency into your buying. For brand names preparing ahead, choosing a standard blank and locking it with your supplier lowers surprises.

Final guidance for selecting your path

If your concern is soft, breathable custom-made apparel that clients keep wearing, water based inks are worth the knowing curve. Usage basic water based upon light garments for clean information and matte color. Transfer to discharge on one hundred percent cotton when you desire the softest prints on dark shirts. Accept and prepare for small color variation with discharge, particularly throughout dye lots. For bulk t t-shirt orders, build in a single round of physical sampling on the actual blanks you will use, then record your settings and hold back a referral shirt for quality control.

If you run a print as needed catalog, take a water based pill of finest sellers on light shirts. Market the difference: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialized impacts and neon stunners in plastisol or hybrid systems where they belong.

Custom t shirts are judged in the hands, not just on screens. When a consumer rubs their thumb across a print and feels nothing however fiber, you've won. That's the moment water based and discharge provide, and why they are worthy of a place in any serious store or brand's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.