November 3, 2025

Beyond Standard Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Custom-made T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any print shop that takes its craft seriously, and you will see two things in consistent stress: the push for softer, more breathable prints that people in fact enjoy using, and the requirement to produce at scale without jeopardizing the environment or the bottom line. That stress has formed how I pick inks, pretreatments, and fabrics for customized apparel projects. For many years, I've discovered that water based inks and discharge printing are not just buzzwords, they are practical tools that produce lovely results and genuine comfort, especially for T shirt printing that requires to stand up to daily wear.

If you run a brand, manage bulk t t-shirt orders, or simply desire your customized t-shirts to seem like a favorite from the first wash, it's worth understanding how these ink systems work, where they shine, and where they require care. The best choice can make the distinction in between a t-shirt that gets used once and one that ends up being the go-to.

What water based ink in fact is

Water based inks suspend pigments in water rather than in plasticizers and solvents. Unlike plastisol, which sits on top of the fabric and cures into a movie, water based inks absorb into the fibers. That single particular describes the majority of the benefits and trade-offs. Prints feel soft because you're touching the cotton, not a layer of cured PVC. Colors tend to look more matte and integrated. On light garments, the hand is often indistinguishable from the t-shirt itself. For customized t t-shirts designed for convenience, this is the path to the "retail feel" clients ask for.

There are two main families: basic water based and discharge. Standard water based ink works best on white or really light t-shirts. It can cover mid-tones with the ideal base, once you move into darker fabrics, you either need a much heavier print or you switch to discharge. Release printing uses an activator that raises the dye from the material during curing, essentially bleaching the shirt's color in the printed locations, then replaces it with your pigment. Completion result is the softest possible print on dark cotton, often with outstanding detail.

Why the eco friendly label matters, and where it has limits

Eco friendly inks are not a marketing slogan if you unpack the chemistry and the workflow. Water based inks typically contain less volatile natural substances than solvent-heavy options and avoid PVC entirely. Numerous are certified with stringent requirements like Oeko-Tex or fulfill retail testing routines that ban specific phthalates and heavy metals. If you sell customized apparel into corporate wellness programs, schools, or health-conscious brand names, those certificates smooth procurement and keep you ahead of compliance.

That said, "eco friendly" is a system concept. Ink is one part. You likewise require to take a look at store practices: filtration on your washout cubicle, reclaim chemistry, energy usage on your dryer, and even fabric sourcing. Discharge requires an activator, generally based on zinc formaldehyde sulfoxylate or comparable compounds, which has its own handling and ventilation needs. In a well-run store, direct exposure is controlled and waste is captured. If you're utilizing print as needed with a partner, ask how they handle discharge effluent and whether they have air exchange and curing controls dialed in. Real sustainability hides in the details.

Hand feel, breathability, and the "preferred tee" factor

Most individuals do not buy a graphic tee due to the fact that they love the ink. They buy it because the garment looks great, feels good, and keeps that character after duplicated washing. Water based inks, including discharge, give you that broken-in comfort from the first day. On a 100 percent ring-spun cotton blank, a water based print is breathable and flexible. You will not hear the crackle you sometimes obtain from heavy plastisol when you stretch across the chest.

I keep a rack of comparison t-shirts in the studio. One from a surf brand, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened even more, the colors mellowed somewhat, and the shirts kept moving. A plastisol sample with the very same art looks glossier and still pops more under severe light, which some streetwear clients prefer, however the wearer feedback is consistent: water based seems like a premium garment.

Color, protection, and how expectations shape results

Color precision with water based inks refers control, humidity, and the fabric's own dye. On white or heather light shirts, basic water based ink can strike tight Pantones with a determined ink mix and a clean mesh. On darker cotton, discharge adds variables. Various color lots discharge in a different way, even within the same brand name and color. Black 3001 blanks from one batch might lift to a warm charcoal, while the next batch clears to a cooler grey. The pigment you include guides the last color, but you're still dealing with a background that is shifting as the dye is removed.

That's not a defect, it becomes part of the medium. Numerous designers accept the somewhat vintage character of discharge, where reds land earthy and blues feel deep rather than neon. If your brand needs laser-precise color reproduction for business logos, either order test prints on the exact batch you prepare to utilize or think about a water based underbase or hybrid approach where needed. For wholesale t t-shirts that will be dispersed nationally, put example approvals into your process so there are no surprises at scale.

Fabric matters more than the majority of people think

A water based print is a collaboration in between ink and fiber. Ringspun cotton takes ink beautifully. Carded open end cotton is scratchier and drinks ink unevenly. Blends complicate things. A 50/50 poly-cotton or a triblend with rayon can deal with water based, but discharge only raises the cotton portion. That means your color fills the cotton while the polyester and rayon stay as-is, frequently yielding a heathered or speckled print that looks deliberate if you style for it. If your goal is flat, vibrant color on a poly mix, traditional plastisol or a specialized low-cure system may be smarter.

On all over print tasks, such as a seam-to-seam tonal pattern behind a chest graphic, think about cut-and-sew with water based prints on panels before assembly. Garment printing all over on finished tees introduces joints, folds, and irregular pressure that appear as blank micro-gaps. If you should print on ended up garments, anticipate Jacksonville Custom t shirts with logos little voids along joints, which some customers like as part of the garment's character.

The production reality: screens, mesh, humidity, and dryers

Water based inks behave differently on press. They dry quicker in the screen, which works on fabric but can lock a mesh if you stop briefly too long. Running a higher mesh for information, say 230 to 305, keeps the deposit thin and crisp. Establish with a misting bottle or a dedicated screen rewetting service at hand, and keep the print space humidity in a stable range, roughly 45 to 55 percent, to prevent early drying. Manual press operators will observe how rapidly a basic water based ink clears the screen compared to a heavy plastisol. Vehicle presses, with flood bars and consistent rate, decrease clogging.

Curing is where numerous newbies fizzle. Water based inks require both heat and time for the water to vaporize, then for the binders to cross-link. Jacksonville T shirt printing specials A dryer tunnel with adequate air flow makes the difference. You desire even heat throughout the belt and enough dwell to reach the producer's cure temperature level throughout the ink layer, not just at the surface. Shirts leaving the tunnel should be dry to the touch with no cool spots. For discharge, the chemical reaction happens throughout this treatment, and you will smell the activator. Great ventilation is non-negotiable.

Durability and wash testing

Durability depends upon appropriate cure and fiber engagement. A well-cured water based print on cotton can outlast the shirt. I measure sturdiness by standardized wash tests, 10 to 20 cycles at warm, tumble dry medium, then visual examination for fading and breaking. Water based prints show progressive softening and a mild fade in the same way jeans relaxes. Plastisol's failure mode is different, usually breaking if the ink layer is too thick or under-cured. For individualized t-shirts that require to look proficient at a household reunion and still remain in rotation next summer, water based holds up when produced correctly.

Cost, throughput, and when to choose which method

Costs vary regionally, however the economics fall under familiar patterns. Water based ink itself is often comparable to plastisol at the gallon level, but you invest more in shop environment and drying capacity. On press, water based can be a little slower at setup since you pay closer attention to mesh, squeegee durometer, and off-contact. As soon as tuned, automobiles perform at similar speeds. Where it truly settles is in perceived worth. A soft print on a mid-tier blank typically feels premium without leaping to the highest-cost shirt. Brands can price accordingly.

For bulk t t-shirt orders above a few hundred pieces where the art suits the medium, discharge on 100 percent cotton is a workhorse. For print as needed that needs overnight turnaround and art modifications constantly, direct-to-garment or DTF may be better operationally, though both have their own environmental and feel trade-offs. When you take on wholesale t t-shirts with multiple colorways and must keep stock versatile, a versatile water based palette on light garments is effective, considering that you avoid the weight and tightness that accumulate with multiple underbases in plastisol.

Design options that highlight the best in water based and discharge

Design planning begins with the fabric color and ends with treating. On light t-shirts, lean into information: thin lines, halftones, hand-drawn textures. Standard water based ink prints those with a delicacy that plastisol tends to overpower. On dark cotton, discharge shines with mid-tone richness and soft edges. Consider how the shirt color glimpses through. A charcoal heather with a discharge cream graphic appear like it grew there.

Type weight matters. Very thin knockouts inside heavy flood areas can complete with discharge, especially on high-absorbency cotton. If you need razor negative space, separate the art to print negative shapes as favorable strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for an evidence on the real garment instead of trusting a digital mockup. A mockup can not capture fiber interplay and dye lift.

When you should say no to discharge

There are times I recommend versus discharge. Polyester-rich garments are leading of the list. The activator can trigger color migration, specifically with sublimated or cationic-dyed performance t-shirts, leading to ghosting or brownish casts. Some garment dyes, particularly reactive black blends, resist lifting, leaving a shadowed print that looks undercured even when it isn't. If a client is sensitive to minor smell throughout curing, discharge days in the shop are visible. Well-managed airflow alleviates this, but it becomes part of the process.

If a customer needs metallics, puff, or specialty textures, plastisol or hybrid systems still own that space. Water based metallics exist, but the particles often sink, and the result is more satin than real metal. For high-opacity neons on dark t-shirts that must be billboard-bright, you might require a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brand names and creators

Whether you run your own presses or rely on a partner, established a workflow that removes uncertainty. An easy approach keeps surprises at bay and assists you hit deadlines for launches and events.

  • Decide on material initially, then ink: select one hundred percent ringspun cotton for discharge, or light, premium cotton for standard water based. Prevent high poly unless the heathered result is desired.
  • Request test prints on the specific blanks: one shirt per colorway is usually adequate to lock approvals, specifically for bulk t shirt orders where consistency matters.
  • Clarify color expectations in context: offer Pantone targets for light garments and explain appropriate varieties for dark discharge prints, with images of previous work you like.
  • Align on care labels and handling: recommend cold wash and low heat dry for clients, then verify your cure times so wash resilience matches the tag guidance.
  • Confirm environmental standards: ask your printer about ink accreditations, ventilation, and waste capture, particularly if your brand name messaging leans into eco friendly inks.

How water based fits with print on demand

Print on demand has its own constraints: fast art modifications, little batch sizes, and the requirement for a broad color range. Direct-to-garment has actually ended up being the default, however water based screen printing can fit POD if you arrange catalog strategy. For designs that are high volume even at little everyday amounts, pre-burning screens and keeping a small stock of popular sizes lets you ship exact same day with water based prints that feel much better than many DTG outputs. It works best when you keep art to a couple of colors and choose light garments.

If your POD design relies on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Use it where cotton convenience and breathability are the selling points. Clients who care about touch will notice.

Pricing, margins, and communicating value

When clients ask why a water based or discharge print costs more than a fundamental plastisol task, I describe what they are purchasing. They get the soft hand that retail clients relate with quality, enhanced breathability, and compliance for delicate buyers. On a per-shirt basis, the difference for a basic three-color front hit might be modest, often a small uplift that can be neutralized by choosing a somewhat more economical blank. If the program is for wholesale t shirts entering into shops or e-commerce custom T shirt printing Jacksonville at exceptional rate points, the improvement in perceived value more than covers the change.

For personalized shirts, such as charity runs or college clubs, options matter. Deal a base price with plastisol on midweight cotton, then a "convenience upgrade" that includes a ringspun blank with water based ink. You will see a clear split: some clients optimize for cost, others for feel. Meeting both lets you serve a broader market without diluting your craft.

Care guidelines that consumers in fact follow

Care labels frequently check out like legal disclaimers. Keep it basic and reasonable so the shirt endures real life. Water based and discharge prints prefer cooler washes and lower dryer heat, however they will endure normal laundering if effectively cured. I suggest phrasing care ideas in human terms on item pages: wash cold with comparable colors, tumble dry low, avoid fabric softeners if you desire colors to remain crisp. The last note matters due to the fact that some conditioners can transfer films on fibers, dulling the visual contrast of fine lines.

I've tested these directions in-house: 2 identical shirts, one washed cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee showed somewhat quicker fading of mid-tones, yet still looked excellent. That tolerance originates from proper treatment, not from babying the garment.

All over print ideas that do not battle the limitations

All over print captures attention, however printing flood coats on put together garments with water based inks can be unforgiving. Instead of battling joints, design for them. Use tone-on-tone patterns that fade naturally at joints, or use a ghosted grid that looks deliberate when it breaks at hems. Additionally, run panel printing and sew. Brands that offer restricted runs can validate cut-and-sew for 100 to 300 pieces if the style warrants it. The ended up garments check out as custom from a distance, which is the goal.

A brief anecdote from a hectic season

One spring we ran a series for a local music festival. The customer wanted soft black tees with a sunburst print that seemed like it lived in the fabric. We tested on 3 blacks from two mills. Batch one lifted cleanly with discharge, batch two stayed stubbornly dark in the mid-rays of the artwork. We logged dye lot numbers, rotated the ink mix by adding a touch more white pigment to compensate, and changed dwell time by 10 to 15 seconds to complete the response. The result: consistent tees across 2,400 systems, each with a soft, breathable print that offered out by day two.

That job taught the crew to deal with discharge like cooking, not chemistry on a blackboard. The dish matters, but so does tasting and adjusting.

Common pitfalls and how to avoid them

Most problems I see trace back to procedure, T shirt printing companies Jacksonville not the ink household. Under-curing is the first offender. Water based ink that feels dry can still be under-cured if the core of the print never struck the required temp for the ideal period. Use a donut probe or an embedded thermochromic strip to determine true ink film temperature level, not just clothes dryer setpoints. Screen lockup is the second. Keep a constant speed on press, flood in between prints, and control store humidity.

A 3rd mistake is neglecting fabric variability. If you switch blanks mid-run because a size runs affordable custom t shirts out stock, you may see shifts in color. Develop contingency into your getting. For brands preparing ahead, choosing a standard blank and locking it with your supplier decreases surprises.

Final guidance for choosing your path

If your priority is soft, breathable customized clothing that customers keep wearing, water based inks deserve the knowing curve. Use standard water based on light garments for clean information and matte color. Transfer to release on one hundred percent cotton when you desire the softest prints on dark t-shirts. Accept and prepare for minor color difference with discharge, especially across color lots. For bulk t shirt orders, integrate in a single round of physical sampling on the real blanks you will utilize, then record your settings and keep back a recommendation shirt for quality control.

If you run a print as needed catalog, take a water based pill of finest sellers on light shirts. Market the distinction: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialty results and neon stunners in plastisol or hybrid systems where they belong.

Custom t t-shirts are judged in the hands, not simply on screens. When a client rubs their thumb across a print and feels nothing but fiber, you have actually won. That's the moment water based and discharge provide, and why they are worthy of a location in any serious shop or brand's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.