October 18, 2025

Beyond Standard Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Custom-made T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

View on Google Maps
2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
Follow Us:

People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any print shop that takes its craft seriously, and you will see two things in continuous tension: the push for softer, more breathable prints that people actually enjoy using, and the requirement to produce at scale without compromising the environment or the bottom line. That tension has actually shaped how I choose inks, pretreatments, and materials for custom garments jobs. Over the years, I have actually discovered that water based inks and discharge printing are not simply buzzwords, they are practical tools that produce stunning results and real convenience, especially for T shirt printing that requires to stand up to daily wear.

If you run a brand, manage bulk t shirt orders, or just want your tailored t-shirts to feel like a favorite from the first wash, it's worth comprehending how these ink systems work, where they shine, and where they need care. The best option can make the difference between a shirt that gets used when and one that becomes the go-to.

What water based ink actually is

Water based inks suspend pigments in water instead of in plasticizers and solvents. Unlike plastisol, which sits on top of the material and cures into a movie, water based inks soak up into the fibers. That single characteristic discusses most of the benefits and trade-offs. Prints feel soft because you're touching the cotton, not a layer of cured PVC. Colors tend to look more matte and incorporated. On light garments, the hand is frequently identical from the t-shirt itself. For customized t shirts developed for comfort, this is the course to the "retail feel" clients ask for.

There are two primary households: standard water based and discharge. Standard water based ink works best on white or extremely light t-shirts. It can cover mid-tones with the ideal base, once you move into darker fabrics, you either require a heavier print or you switch to release. Release printing utilizes an activator that raises the color from the fabric during treating, essentially whitening the shirt's color in the printed areas, then changes it with your pigment. Completion outcome is the softest possible print on dark cotton, often with outstanding detail.

Why the eco friendly label matters, and where it has limits

Eco friendly inks are not a marketing motto if you unload the chemistry and the workflow. custom graphic tees Water based inks typically contain less unpredictable organic compounds than solvent-heavy options and avoid PVC entirely. Many are certified with strict requirements like Oeko-Tex or satisfy retail screening regimes that prohibit particular phthalates and heavy metals. If you offer custom clothing into business health cares, schools, or health-conscious brands, those certificates smooth procurement and keep you ahead of compliance.

That stated, "eco friendly" is a system concept. Ink is one part. You likewise need to take a look at shop practices: purification on your washout cubicle, reclaim chemistry, energy use on your dryer, and even material sourcing. Discharge requires an activator, usually based on zinc formaldehyde sulfoxylate or comparable compounds, which has its own handling and ventilation needs. In a well-run store, direct exposure is controlled and waste is captured. If you're using print on demand with a partner, ask how they deal with discharge effluent and whether they have air exchange and treating controls called in. Genuine sustainability conceals in the details.

Hand feel, breathability, and the "preferred tee" factor

Most people do not buy a graphic tee since they love the ink. They purchase it due to the fact that the garment looks excellent, feels great, and keeps that character after duplicated cleaning. Water based inks, including discharge, provide you that broken-in convenience from the first day. On an one hundred percent ring-spun cotton blank, a water based print is breathable and flexible. You will not hear the crackle you sometimes obtain from heavy plastisol when you extend throughout the chest.

I keep a rack of contrast shirts in the studio. One from a browse brand name, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened even more, the colors mellowed slightly, and the shirts kept moving. A plastisol sample with the very same art looks glossier and still pops more under severe light, which some streetwear customers prefer, but the wearer feedback corresponds: water based feels like a premium garment.

Color, coverage, and how expectations form results

Color accuracy with water based inks is a matter of control, humidity, and the material's own dye. On white or heather light t-shirts, basic water based ink can hit tight Pantones with a measured ink mix and a tidy mesh. On darker cotton, discharge adds variables. Various color lots discharge in a different way, even within the same brand and color. Black 3001 blanks from one batch may raise to a warm charcoal, while the next batch clears to a cooler grey. The pigment you add steers the final color, but you're still working with a background that is shifting as the dye is removed.

That's not a defect, it becomes part of the medium. Numerous designers accept the somewhat vintage character of discharge, where reds land earthy and blues feel deep instead of neon. If your brand needs laser-precise color recreation for corporate logos, either order test prints on the specific batch you plan to utilize or think about a water based underbase or hybrid method where required. For wholesale t shirts that will be dispersed nationally, put swatch approvals into your process so there are no surprises at scale.

Fabric matters more than most people think

A water based print is a partnership between ink and fiber. Ringspun cotton takes ink wonderfully. Carded open end cotton is scratchier and drinks ink unevenly. Blends make complex things. A 50/50 poly-cotton or a triblend with rayon can work with water based, however discharge only raises the cotton portion. That implies your color fills the cotton while the polyester and rayon stay as-is, typically yielding a heathered or speckled print that looks intentional if you style for it. If your goal is flat, brilliant color on a poly blend, standard plastisol or a specialized low-cure system may be smarter.

On all over print projects, such as a seam-to-seam tonal pattern behind a chest graphic, consider cut-and-sew with water based prints on panels before assembly. Garment printing all over on finished tees introduces seams, folds, and irregular pressure that appear as blank micro-gaps. If you should print on completed garments, expect small spaces along seams, which some customers like as part of the garment's character.

The production reality: screens, mesh, humidity, and dryers

Water based inks act differently on press. They dry faster in the screen, which works on fabric however can lock a mesh if you pause too long. Running a higher mesh for information, say 230 to 305, keeps the deposit thin and crisp. Establish with a misting bottle or a dedicated screen rewetting option at hand, and keep the print space humidity in a stable range, roughly 45 to embroidery pricing 55 percent, to prevent early drying. Manual press operators will see how rapidly a standard water based ink clears the screen compared to a heavy plastisol. Car presses, with flood bars and constant pace, minimize clogging.

Curing is where many beginners miss the mark. Water based inks need both heat and time for the water to vaporize, then for the binders to cross-link. A clothes dryer tunnel with enough air flow makes the distinction. You desire even heat across the belt and sufficient dwell to reach the producer's cure temperature throughout the ink layer, not simply at the surface area. Shirts leaving the tunnel must be dry to the touch without any cool areas. For discharge, the chain reaction occurs during this treatment, and you will smell the activator. Excellent ventilation is non-negotiable.

Durability and wash testing

Durability depends upon proper remedy and fiber engagement. A well-cured water based print on cotton can outlast the t-shirt. I determine toughness by standardized wash tests, 10 to 20 cycles at warm, tumble dry medium, then visual assessment for fading and splitting. Water based prints reveal gradual softening and a mild fade in the very same method denim unwinds. Plastisol's failure mode is various, normally breaking if the ink layer is too thick or under-cured. For customized shirts that need to look proficient at a family reunion and still remain in rotation next summer, water based holds up when produced correctly.

Cost, throughput, and when to choose which method

Costs differ regionally, but the economics fall into familiar patterns. Water based ink itself is often comparable to plastisol at the gallon level, however you invest more in store environment and drying capability. On press, water based can be slightly slower at setup since you pay closer attention to mesh, squeegee durometer, and off-contact. As soon as tuned, cars perform at similar speeds. Where it truly pays off remains in perceived worth. A soft print on a mid-tier blank often feels premium without jumping to the highest-cost shirt. Brand names can price accordingly.

For bulk t t-shirt orders above a couple of hundred pieces where the art matches the medium, discharge on one hundred percent cotton is a workhorse. For print on demand that needs over night turnaround and art modifications constantly, direct-to-garment or DTF may be much better operationally, though both have their own ecological and feel trade-offs. When you handle wholesale t shirts with several colorways and should keep stock flexible, a flexible water based palette on light garments is effective, since you avoid the weight and tightness that accumulate with numerous underbases in plastisol.

Design choices that draw out the best in water based and discharge

Design planning begins with the material color and ends with curing. On light shirts, lean into detail: thin lines, halftones, hand-drawn textures. Basic water based ink prints those with a delicacy that plastisol tends to overpower. On dark cotton, discharge shines with mid-tone richness and soft edges. Think about how the shirt color peeks through. A charcoal heather with a discharge cream graphic looks like it grew there.

Type weight matters. Very thin knockouts inside heavy flood locations can fill out with discharge, specifically on high-absorbency cotton. If you require razor unfavorable area, different the art to print negative shapes as positive strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for a proof on the real garment rather than trusting a digital mockup. A mockup can not record fiber interaction and color lift.

When you must say no to discharge

There are times I advise versus discharge. Polyester-rich garments are top of the list. The activator can trigger color migration, particularly with sublimated or cationic-dyed performance t-shirts, leading to ghosting or brownish casts. Some garment dyes, specifically reactive black blends, withstand lifting, leaving a shadowed print that looks undercured even when it isn't. If a client is delicate to minor odor during treating, discharge days in the store are noticeable. Well-managed air flow mitigates this, but it becomes part of the process.

If a client needs metallics, puff, or specialty textures, plastisol or hybrid systems still own that space. Water based metallics exist, but the particles often sink, and the result is more satin than real metal. For high-opacity neons on dark t-shirts that need to be billboard-bright, you may require a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brand names and creators

Whether you run your own presses or depend on a partner, established a workflow that gets rid of guesswork. A basic technique keeps surprises at bay and assists you hit deadlines for launches and events.

  • Decide on fabric first, then ink: select one hundred percent ringspun cotton for discharge, or light, high-quality cotton for standard water based. Prevent high poly unless the heathered result is desired.
  • Request test prints on the specific blanks: one t-shirt per colorway is usually sufficient to lock approvals, specifically for bulk t shirt orders where consistency matters.
  • Clarify color expectations in context: supply Pantone targets for light garments and explain acceptable ranges for dark discharge prints, with photos of prior work you like.
  • Align on care labels and handling: suggest cold wash and low heat dry for clients, then confirm your treatment times so clean toughness matches the tag guidance.
  • Confirm environmental standards: ask your printer about ink certifications, ventilation, and waste capture, especially if your brand name messaging leans into eco friendly inks.

How water based fits with print on demand

Print on demand has its own restrictions: fast art changes, small batch sizes, and the requirement for a broad color gamut. Direct-to-garment has actually ended up being the default, however water based screen printing can fit POD if you organize catalog method. For designs that are high volume even at small daily amounts, pre-burning screens and keeping a little stock of popular sizes lets you deliver same day with water based prints that feel much better than lots of DTG outputs. It works best when you keep art to a couple of colors and select light garments.

If your POD design counts on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Use it where cotton convenience and breathability are the selling points. Consumers who appreciate touch will notice.

Pricing, margins, and interacting value

When clients ask why a water based or discharge print costs more than a fundamental plastisol task, I discuss what they are purchasing. Spot color They get the soft hand that retail customers equate with quality, improved breathability, and compliance for sensitive purchasers. On a per-shirt basis, the difference for a basic three-color front hit might be modest, often a small uplift that can be reduced the effects of by selecting a slightly more economical blank. If the program is for wholesale t shirts going into stores or e-commerce at premium rate points, the improvement in viewed value more than covers the change.

For customized shirts, such as charity runs or college clubs, alternatives matter. Deal a base cost with plastisol on midweight cotton, then a "convenience upgrade" that consists of a ringspun blank with water based ink. You will see a clear split: some customers enhance for cost, others for feel. Fulfilling both lets you serve a larger market without diluting your craft.

Care instructions that customers really follow

Care labels typically read like legal disclaimers. Keep it easy and sensible so the shirt endures real life. Water based and discharge prints prefer cooler washes and lower clothes dryer heat, however they will withstand typical laundering if effectively cured. I recommend phrasing care ideas in human terms on item pages: wash cold with similar colors, topple dry low, prevent material softeners if you want colors to remain crisp. The last note matters since some conditioners can deposit films on fibers, dulling the visual contrast of fine lines.

I have actually tested these instructions in-house: 2 similar t-shirts, one washed cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee showed a little faster fading of mid-tones, yet still looked great. That tolerance originates from correct treatment, not from babying the garment.

All over print concepts that do not combat the limitations

All over print catches attention, but printing flood coats on put together garments with water based inks can be unforgiving. Rather of battling seams, design for them. Usage tone-on-tone patterns that fade naturally at seams, or use a ghosted grid that looks deliberate when it breaks at hems. Alternatively, run panel printing and sew. Brand names that sell limited runs can validate cut-and-sew for 100 to 300 pieces if the design warrants it. The finished garments check out as customized from a distance, which is the goal.

A quick anecdote from a hectic season

One spring we ran a series for a regional music festival. The client desired soft black tees with a sunburst print that seemed like it lived in the fabric. We tested on 3 blacks from two mills. Batch one lifted cleanly with discharge, batch 2 stayed stubbornly dark in the mid-rays of the artwork. We logged dye lot numbers, pivoted the ink mix by including a touch more white pigment to compensate, and adjusted dwell time by 10 to 15 seconds to complete the reaction. The outcome: consistent tees throughout 2,400 units, each with a soft, breathable print that offered out by day two.

That job taught the crew to treat discharge like cooking, not chemistry on a blackboard. The dish matters, however so does tasting and adjusting.

Common mistakes and how to avoid them

Most problems I see trace back to process, not the ink household. Under-curing is the very first offender. Water based ink that feels dry can still be under-cured if the core of the print never struck the needed temperature for the right period. Utilize a donut probe or an ingrained thermochromic strip to measure true ink film pretreatment solution temperature level, not simply clothes dryer setpoints. Screen lockup is the second. Keep a constant pace on press, flood in between prints, and control shop humidity.

A third mistake is neglecting material variability. If you change blanks mid-run because a size runs out stock, you may see shifts in color. Construct contingency into your getting. For brands preparing ahead, selecting a basic blank and locking it with your provider minimizes surprises.

Final assistance for choosing your path

If your concern is soft, breathable custom apparel that clients keep using, water based inks deserve the knowing curve. Use basic water based upon light garments for clean detail and matte color. Relocate to release on one hundred percent cotton when you desire the softest prints on dark shirts. Accept and plan for slight color variation with discharge, specifically across dye lots. For bulk t t-shirt orders, integrate in a single round of physical sampling on the real blanks you will use, then document your settings and keep back a recommendation shirt for quality control.

If you run a print on demand catalog, carve out a water based pill of finest sellers on light shirts. Market the difference: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialized impacts and neon stunners in plastisol or hybrid systems where they belong.

Custom t t-shirts are evaluated in the hands, not just on screens. When a consumer rubs their thumb throughout a print and feels nothing however fiber, you've won. That's the moment water based and discharge provide, and why they deserve a location in any severe store or brand's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.