October 18, 2025

Beyond Standard Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Custom-made T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any print shop that takes its craft seriously, and you will see two things in continuous stress: the push for softer, more breathable prints no minimum t shirt printing that individuals really delight in using, and the requirement to produce at scale without compromising the environment or the bottom line. That stress has actually formed how I choose inks, pretreatments, and fabrics for custom-made garments tasks. For many years, I have actually discovered that water based inks and discharge printing are not simply buzzwords, they are practical tools that produce gorgeous outcomes and real comfort, especially for T t-shirt printing that requires to stand up to daily wear.

If you run a brand, manage bulk t shirt orders, or simply want your personalized t-shirts to seem like a favorite from the very first wash, it's worth understanding how these ink systems work, where they shine, and where they require care. The right option can make the difference between a shirt that gets used when and one that becomes the go-to.

What water based ink really is

Water based inks suspend pigments in water instead of in plasticizers and solvents. Unlike plastisol, which sits on top of the material and cures into a movie, water based inks soak up into the fibers. That single particular explains the majority of the benefits and trade-offs. Prints feel soft because you're touching the cotton, not a layer of cured PVC. Colors tend to look more matte and integrated. On light garments, the hand is often indistinguishable from the t-shirt itself. For customized t shirts designed for convenience, this is the path to the "retail feel" customers ask for.

There are 2 primary households: basic water based and discharge. Standard water based ink works best on white or extremely light t-shirts. It can cover mid-tones with the right base, once you move into darker materials, you either need a heavier print or you switch to release. Discharge printing uses an activator that raises the dye from the fabric throughout treating, essentially bleaching the t-shirt's dye in the printed areas, then changes it with your pigment. Completion result is the softest possible print on dark cotton, frequently with exceptional detail.

Why the eco friendly label matters, and where it has limits

Eco friendly inks are not a marketing motto if you unload the chemistry and the workflow. Water based inks normally contain fewer volatile organic compounds than solvent-heavy alternatives and avoid PVC altogether. Lots of are compliant with stringent standards like Oeko-Tex or satisfy retail screening programs that ban particular phthalates and heavy metals. If you sell custom-made garments into business health cares, schools, or health-conscious brands, those certificates smooth procurement and keep you ahead of compliance.

That said, "eco friendly" is a system idea. Ink is one part. You also need to look at shop practices: filtering on your washout booth, recover chemistry, energy use on your clothes dryer, and even material sourcing. Discharge requires an activator, typically based on zinc formaldehyde sulfoxylate or similar compounds, which has its own handling and ventilation requirements. In a well-run store, exposure is controlled and waste is captured. If you're utilizing print on demand with a partner, ask how they deal with discharge effluent and whether they have air exchange and curing controls called in. Real sustainability conceals in the details.

Hand feel, breathability, and the "preferred tee" factor

Most individuals do not purchase a graphic tee since they love the ink. They buy it because the garment looks excellent, feels excellent, and keeps that character after duplicated washing. Water based inks, consisting of discharge, provide you that broken-in comfort from the first day. On a 100 percent ring-spun cotton blank, a water based print is breathable and versatile. You will not hear the crackle you in some cases receive from heavy plastisol when you stretch throughout the chest.

I keep a shelf of comparison t-shirts in the studio. One from a surf brand, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened much more, the colors mellowed somewhat, and the shirts kept moving. A plastisol sample with the same art looks glossier and still pops more under severe light, which some streetwear clients choose, but the user feedback is consistent: water based seems like a premium garment.

Color, coverage, and how expectations shape results

Color accuracy with water based inks is a matter of control, humidity, and the fabric's own dye. On white or heather light t-shirts, standard water based ink can hit tight Pantones with a measured ink mix and a clean mesh. On darker cotton, discharge adds variables. Various color lots discharge differently, even within the same brand name and color. Black 3001 blanks from one batch might lift to a warm charcoal, while the next batch clears to a cooler grey. The pigment you include steers the last color, however you're still working with a background that is moving as the color is removed.

That's not a defect, it becomes part of the medium. Numerous designers welcome the somewhat vintage character of discharge, where reds land earthy and blues feel deep rather than neon. If your brand demands laser-precise color recreation for corporate logos, either order test prints on the precise batch you plan to use or think about a water based underbase or hybrid approach where required. For wholesale t t-shirts that will be distributed nationally, put example approvals into your process so there are not a surprises at scale.

Fabric matters more than many people think

A water based print is a collaboration between ink and fiber. Ringspun cotton takes ink beautifully. Carded open end cotton is scratchier and beverages ink unevenly. Blends complicate things. A 50/50 poly-cotton or a triblend with rayon can work with water based, however discharge just lifts the cotton part. That indicates your color saturates the cotton while the polyester and rayon remain as-is, frequently yielding a heathered or speckled print that looks deliberate if you style for it. If your objective is flat, brilliant color on a poly mix, traditional plastisol or a specialized low-cure system may be smarter.

On all over print tasks, such as a seam-to-seam tonal pattern behind a chest graphic, think about cut-and-sew with water based prints on panels before assembly. Garment printing all over on completed tees presents joints, folds, and irregular pressure that appear as blank micro-gaps. If you must print on completed garments, expect small spaces along joints, which some customers like as part of the garment's character.

The production reality: screens, mesh, humidity, and dryers

Water based inks behave in a different way on press. They dry much faster in the screen, which is useful on material but can lock a mesh if you pause too long. Running a greater mesh for detail, say 230 to 305, keeps the deposit thin and crisp. Set up with a misting bottle or a devoted screen rewetting solution at hand, and keep the print room humidity in a consistent variety, Gildan blanks roughly 45 to 55 percent, to prevent premature drying. Manual press operators will observe how rapidly a basic water based ink clears the screen compared to a heavy plastisol. Vehicle presses, with flood bars and consistent speed, reduce clogging.

Curing is where numerous newbies fizzle. Water based inks require both heat and time for the water to vaporize, then for the binders to cross-link. A clothes dryer tunnel with sufficient airflow makes the distinction. You desire even heat across the belt and sufficient dwell to reach the manufacturer's treatment temperature level throughout the ink layer, not just at the surface. T-shirts leaving the tunnel ought to be dry to the touch without any cool spots. For discharge, the chemical reaction happens throughout this remedy, and you will smell the activator. Excellent ventilation is non-negotiable.

Durability and wash testing

Durability depends on appropriate remedy and fiber engagement. A well-cured water based print on cotton can outlast the shirt. I determine toughness by standardized wash tests, 10 to 20 cycles at warm, tumble dry medium, then visual inspection for fading and splitting. Water based prints reveal progressive softening and a mild fade in the exact same method denim relaxes. Plastisol's failure mode is various, generally cracking if the ink layer is too thick or under-cured. For personalized t-shirts that need to look good at a family reunion and still be in rotation next summer, water based holds up when produced correctly.

Cost, throughput, and when to select which method

Costs differ regionally, but the economics fall into familiar patterns. Water based ink itself is often similar to plastisol at the gallon level, but you invest more in store environment and drying capacity. On press, water based can be a little slower at setup due to the fact that you pay closer attention to mesh, squeegee durometer, and off-contact. When tuned, vehicles perform at comparable speeds. Where it actually settles is in perceived value. A soft print on a mid-tier blank frequently feels premium without leaping to the highest-cost t-shirt. Brand names can price accordingly.

For bulk t shirt orders above a couple of hundred pieces where the art suits the medium, discharge on 100 percent cotton is a workhorse. For print on demand that needs overnight turn-around and art modifications constantly, direct-to-garment or DTF may be much better operationally, though both have their own environmental and feel trade-offs. When you take on wholesale t t-shirts with multiple colorways and must keep inventory versatile, a versatile water based palette on light garments is effective, because you avoid the weight and tightness that accumulate with multiple underbases in plastisol.

Design options that draw out the very best in water based and discharge

Design planning begins with the material color and ends with treating. On light shirts, lean into information: thin lines, halftones, hand-drawn textures. Standard water based ink prints those with a special that plastisol tends to subdue. On dark cotton, discharge shines with mid-tone richness and soft edges. Consider how the shirt color glimpses through. A charcoal heather with a discharge cream graphic appear like it grew there.

Type weight matters. Extremely thin knockouts inside heavy flood locations can fill in with discharge, specifically on high-absorbency cotton. If you require razor unfavorable space, separate the art to print negative shapes as favorable strokes with a clear schedule for squeegee pressure and flashes. Ask your printer Live screen printing for an evidence on the actual garment rather than trusting a digital mockup. A mockup can not catch fiber interaction and dye lift.

When you need to say no to discharge

There are times I encourage against discharge. Polyester-rich garments are leading of the list. The activator can trigger dye migration, especially with sublimated or cationic-dyed efficiency t-shirts, causing ghosting or brownish casts. Some garment dyes, specifically reactive black blends, resist lifting, leaving a shadowed print that looks undercured even when it isn't. If a client is delicate to minor odor throughout treating, discharge days in the store are noticeable. Well-managed airflow reduces this, but it is part of the process.

If a client needs metallics, puff, or specialty textures, plastisol or hybrid systems still own that area. Water based metallics exist, but the particles frequently sink, and the result is more satin than true metal. For high-opacity neons on dark t-shirts that must be billboard-bright, you might need a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brands and creators

Whether you run your own presses or depend on a partner, set up a workflow that gets rid of guesswork. A basic method keeps surprises at bay and assists you hit deadlines for launches and events.

  • Decide on material initially, then ink: select 100 percent ringspun cotton for discharge, or light, top quality cotton for basic water based. Prevent high poly unless the heathered result is desired.
  • Request test prints on the precise blanks: one shirt per colorway is normally adequate to lock approvals, specifically for bulk t shirt orders where consistency matters.
  • Clarify color expectations in context: supply Pantone targets for light garments and explain acceptable ranges for dark discharge prints, with pictures of prior work you like.
  • Align on care labels and handling: advise cold wash and low heat dry for consumers, then validate your cure times so wash resilience matches the tag guidance.
  • Confirm ecological requirements: ask your printer about ink accreditations, ventilation, and waste capture, especially if your brand name messaging leans into eco friendly inks.

How water based fits with print on demand

Print as needed has its own restraints: fast art changes, little batch sizes, and the need for a broad color range. Direct-to-garment has become the default, but water based screen printing can fit POD if you organize catalog strategy. For designs that are high volume even at small daily quantities, pre-burning screens and keeping a little stock of popular sizes lets you ship same day with water based prints that feel much better than lots of DTG outputs. It works finest when you keep art to one or two colors and choose light garments.

If your POD design depends on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Utilize it where cotton comfort and breathability are the selling points. Customers who care about touch will notice.

Pricing, margins, and communicating value

When customers ask why a water based or discharge print costs more than a fundamental plastisol job, I describe what they are buying. They get the soft hand that retail customers relate with quality, improved breathability, and compliance for sensitive buyers. On a Screen burning per-shirt basis, the difference for a basic three-color front hit might be modest, frequently a small uplift that can be reduced the effects of by choosing a somewhat more affordable blank. If the program is for wholesale t shirts entering into stores or e-commerce at premium cost points, the enhancement in perceived value more than covers the change.

For customized t-shirts, such as charity runs or college clubs, choices matter. Offer a base price with plastisol on midweight cotton, then a "convenience upgrade" that consists of a ringspun blank with water based ink. You will see a clear split: some customers optimize for cost, others for feel. Fulfilling both lets you serve a larger market without diluting your craft.

Care instructions that consumers actually follow

Care labels typically check out like legal disclaimers. Keep it basic and practical so the shirt makes it through reality. Water based and discharge prints choose cooler washes and lower dryer heat, however they will endure typical laundering if appropriately cured. I suggest phrasing care tips in human terms on item pages: wash cold with comparable colors, topple dry low, prevent material conditioners if you want colors to remain crisp. The last note matters due to the fact that some conditioners can transfer movies on fibers, dulling the visual contrast of great lines.

I've checked these instructions in-house: 2 identical t-shirts, one cleaned cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee revealed a little faster fading of mid-tones, yet still looked good. That tolerance originates from right remedy, not from babying the garment.

All over print ideas that do not fight the limitations

All over print catches attention, however printing flood coats on put together garments with water based inks can be unforgiving. Rather of combating joints, design for them. Usage tone-on-tone patterns that fade naturally at joints, or apply a ghosted grid that looks intentional when it breaks at hems. Alternatively, run panel printing and stitch. Brands that offer minimal runs can justify cut-and-sew for 100 to 300 pieces if the style requires it. The completed garments check out as custom from a distance, which is the goal.

A brief anecdote from a hectic season

One spring we ran a series for a local music celebration. The customer wanted soft black tees with a sunburst print that seemed like it resided in the material. We sampled on three blacks from two mills. Batch one lifted easily with discharge, batch two stayed stubbornly dark in the mid-rays of the art work. We logged dye lot numbers, pivoted the ink mix by including a touch more white pigment to compensate, and adjusted dwell time by 10 to 15 seconds to finish the reaction. The result: consistent tees across 2,400 units, each with a soft, breathable print that sold out by day two.

That task taught the team to treat discharge like cooking, not chemistry on a blackboard. The dish matters, but so does tasting and adjusting.

Common mistakes and how to prevent them

Most issues I see trace back to process, not the ink family. Under-curing is the first offender. Water based ink that feels dry can still be under-cured if the core of the print never struck the needed temperature for the best period. Use a donut probe or an ingrained thermochromic strip to determine real ink movie temperature, not just clothes dryer setpoints. Screen lockup is the second. Keep a constant pace on press, flood between prints, and control store humidity.

A 3rd mistake is ignoring fabric irregularity. If you change blanks mid-run because a size runs out stock, you might see shifts in color. Construct contingency into your buying. For brands planning ahead, selecting a basic blank and locking it with your provider lowers surprises.

Final assistance for picking your path

If your concern is soft, breathable custom apparel that customers keep using, water based inks are worth the knowing curve. Use standard water based on light garments for tidy detail and matte color. Transfer to discharge on one hundred percent cotton when you desire the softest prints on dark shirts. Accept and prepare for small color variation with discharge, especially throughout dye lots. For bulk t shirt orders, build in a single round of physical tasting on the real blanks you will utilize, then document your settings and hold back a reference t-shirt for quality control.

If you operate a print on demand catalog, carve out a water based pill of finest sellers on light shirts. Market the difference: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialty effects and neon stunners in plastisol or hybrid systems where they belong.

Custom t shirts are evaluated in the hands, not just on screens. When a customer rubs their thumb throughout a print and feels nothing however fiber, you have actually won. That's the minute water based and discharge deliver, and why they are worthy of a location in any severe store or brand name's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.