October 18, 2025

Beyond Fundamental Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Customized T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any printing shop that takes its craft seriously, and you will see two things in continuous tension: the push for softer, more breathable prints that people in fact take pleasure in wearing, and the need to produce at scale without compromising the environment or the bottom line. That tension has actually formed how I choose inks, pretreatments, and fabrics for customized garments tasks. For many years, I've found out that water based inks and discharge printing are not just buzzwords, they are practical tools that produce stunning results and real comfort, particularly for T shirt printing that requires to stand up to daily wear.

If you run a brand, handle bulk t shirt orders, or merely want your individualized shirts to seem like a favorite from the first wash, it deserves comprehending how these ink systems work, where they shine, and where they need care. The right option can make the difference between a t-shirt that gets worn when and one that becomes the go-to.

What water based ink in fact is

Water based inks suspend pigments in water instead of in plasticizers and solvents. Unlike plastisol, which sits on top of the material and remedies into a film, water based inks take in into the fibers. That single particular describes the majority of the advantages and trade-offs. Prints feel soft since you're touching the cotton, not a layer of cured PVC. Colors tend to look more matte and integrated. On light garments, the hand is typically indistinguishable from the shirt itself. For custom-made t t-shirts developed for convenience, this is the course to the "retail feel" clients ask for.

There are two main households: standard water based and discharge. Standard water based ink works best on white or very light shirts. It can cover mid-tones with the right base, but once you move into darker fabrics, you either need a much heavier print or you switch to release. Release printing uses an activator that lifts the color from the material during treating, essentially bleaching the shirt's color in the printed locations, then replaces it with your pigment. Completion result is the softest possible print on dark cotton, typically with impressive detail.

Why the eco friendly label matters, and where it has limits

Eco friendly inks are not a marketing slogan if you unpack the chemistry and the workflow. Water based inks generally consist of fewer unpredictable organic compounds than solvent-heavy options and avoid PVC entirely. Numerous are compliant with stringent standards like Oeko-Tex or satisfy retail testing programs that ban certain phthalates and heavy metals. If you sell custom garments into corporate health cares, schools, or health-conscious brands, those certificates smooth procurement and keep you ahead of compliance.

That stated, "eco friendly" is a system idea. Ink is one part. You likewise need to look at store practices: purification on your washout booth, recover chemistry, energy use on your clothes dryer, and even material sourcing. Discharge requires an activator, usually based upon zinc formaldehyde sulfoxylate or comparable substances, which has its own handling and ventilation requirements. In a well-run store, direct exposure is managed and waste is captured. If you're utilizing print as needed with a partner, ask how they manage discharge effluent and whether they have air exchange and treating controls called in. Genuine sustainability conceals in the details.

Hand feel, breathability, and the "preferred tee" factor

Most individuals do not purchase a graphic tee since they love the ink. They purchase it due to the fact that the garment looks excellent, feels excellent, and keeps that character after duplicated washing. Water based inks, consisting of discharge, offer you that broken-in comfort from day one. On a 100 percent ring-spun cotton blank, a water based print is breathable and versatile. You will not hear the crackle you sometimes obtain from heavy plastisol when you extend throughout the chest.

I keep a rack of comparison t-shirts in the studio. One from a browse brand, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened much more, the colors mellowed slightly, and the t-shirts kept moving. A plastisol sample with the very same art looks glossier and still pops more under severe light, which some streetwear customers choose, however the wearer feedback corresponds: water based seems like a premium garment.

Color, coverage, and how expectations shape results

Color precision with water based inks is a matter of control, humidity, and the material's own dye. On white or heather light shirts, standard water based ink can strike tight Pantones with a measured ink mix and a tidy mesh. On darker cotton, discharge includes variables. Various dye lots discharge in a different way, even within the same brand and color. Black 3001 blanks from one batch may raise to a warm charcoal, while the next batch clears to a cooler grey. The pigment you include guides the last color, however you're still dealing with a background that is shifting as the color is removed.

That's not a defect, it's part of the medium. Many designers embrace the slightly vintage character of discharge, where reds land earthy and blues feel deep rather than neon. If your brand name demands laser-precise color recreation for corporate logo designs, either order test prints on the precise batch you plan to use or think about a water based underbase or hybrid approach where required. For wholesale t shirts that will be dispersed nationally, put swatch approvals into your procedure so there are not a surprises at scale.

Fabric matters more than most people think

A water based print is a partnership between ink and fiber. Ringspun cotton takes ink beautifully. Carded open end cotton is scratchier and beverages ink unevenly. Blends complicate things. A 50/50 poly-cotton or a triblend with rayon can deal with water based, but discharge just lifts the cotton part. That suggests your color fills the cotton while the polyester and rayon stay as-is, typically yielding a heathered or speckled print that looks deliberate if you style for it. If your goal is flat, brilliant color on a poly mix, conventional plastisol or a specialized low-cure system may be smarter.

On all over print tasks, such as a seam-to-seam tonal pattern behind a chest graphic, think about cut-and-sew with water based prints on panels before assembly. Garment printing all over on ended up tees introduces seams, folds, and inconsistent pressure that show up as blank micro-gaps. If you need to print on completed garments, anticipate small voids along seams, which some clients like as part of the garment's character.

The production reality: screens, mesh, humidity, and dryers

Water based inks act differently on press. They dry faster in the screen, which works on material however can lock a mesh if you stop briefly too long. Running a higher mesh for detail, state 230 to 305, keeps the deposit thin and crisp. Set up with a misting bottle or a dedicated screen rewetting service at hand, and keep the print space humidity in a constant variety, roughly 45 to 55 percent, to prevent early drying. Manual press operators will see how quickly a standard water based ink clears the screen compared to a heavy plastisol. Car presses, with flood bars and consistent speed, minimize clogging.

Curing is where numerous newbies fizzle. Water based inks require both heat and time for the water to evaporate, then for the binders to cross-link. A clothes dryer tunnel with sufficient air flow makes the distinction. You want even heat throughout the belt and adequate dwell to reach the manufacturer's remedy temperature level throughout the ink layer, not simply at Live screen printing the surface area. T-shirts leaving the tunnel must be dry to the touch with no cool spots. For discharge, the chain reaction takes place during this treatment, and you will smell the activator. Excellent ventilation is non-negotiable.

Durability and wash testing

Durability depends on appropriate treatment and fiber engagement. A well-cured water based print on cotton can outlast the t-shirt. I determine toughness by standardized wash tests, 10 to 20 cycles at warm, tumble dry medium, then visual inspection for fading and cracking. Water based prints reveal gradual softening and a mild fade in the very same way denim unwinds. Plastisol's failure mode is various, typically splitting if the ink layer is too thick or under-cured. For personalized shirts that need to look proficient at a family reunion and still be in rotation next summer, water based holds up when produced correctly.

Cost, throughput, and when to pick which method

Costs vary regionally, however the economics fall into familiar patterns. Water based ink itself is frequently equivalent to plastisol at the gallon level, however you invest more in store environment and drying capability. On press, water based can be slightly slower at setup due to the fact that you pay closer attention to fit together, squeegee durometer, and off-contact. Once tuned, cars perform at similar speeds. Where it truly pays off remains in perceived worth. A soft print on a mid-tier blank typically feels premium without leaping to the highest-cost shirt. Brand names can price accordingly.

For bulk t shirt orders above a few hundred pieces where the art matches the medium, discharge on one hundred percent cotton is a workhorse. For print as needed that needs over night turnaround and art modifications constantly, direct-to-garment or DTF may be much better operationally, though both have their own environmental and feel trade-offs. When you take on wholesale t shirts with numerous colorways and must keep inventory flexible, a versatile water based palette on light garments is efficient, because you prevent the weight and tightness that collect with numerous underbases in plastisol.

Design choices that highlight the very best in water based and discharge

Design preparation starts with the fabric color and ends with curing. On light shirts, lean into information: thin lines, halftones, hand-drawn textures. Basic water based ink prints those with a delicacy that plastisol tends to overpower. On dark cotton, discharge shines with mid-tone richness and soft edges. Think about how the t-shirt color glances through. A charcoal heather with a discharge cream graphic appear like it grew there.

Type weight matters. Extremely thin knockouts inside heavy flood areas can complete with discharge, particularly on high-absorbency cotton. If you require razor unfavorable space, different the art to print negative shapes as positive strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for an evidence on the actual garment rather than relying on a digital mockup. A mockup can not catch fiber interaction and dye lift.

When you must say no to discharge

There are times I recommend against discharge. Polyester-rich garments are leading of the list. The activator can trigger color migration, particularly with sublimated or cationic-dyed performance shirts, causing ghosting or brownish casts. Some garment dyes, particularly reactive black blends, withstand lifting, leaving a shadowed print that looks undercured even when it isn't. If a customer is delicate to minor odor throughout curing, discharge days in the store are visible. Well-managed air flow mitigates this, but it is part of the process.

If a client needs metallics, puff, or specialized textures, plastisol or hybrid systems still own that area. Water based metallics exist, but the particles frequently sink, and the impact is more satin than true metal. For high-opacity neons on dark shirts that should be billboard-bright, you may require a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brands and creators

Whether you run your own presses or count on a partner, established a workflow that eliminates uncertainty. An easy method keeps surprises at bay and assists you struck due dates for launches and events.

  • Decide on fabric first, then ink: select one hundred percent ringspun cotton for discharge, or light, premium cotton for basic water based. Avoid high poly unless the heathered impact is desired.
  • Request test prints on the exact blanks: one shirt per colorway is typically enough to lock approvals, specifically for bulk t shirt orders where consistency matters.
  • Clarify color expectations in context: supply Pantone targets for light garments and describe appropriate ranges for dark discharge prints, with images of prior work you like.
  • Align on care labels and handling: suggest cold wash and low heat dry for consumers, then confirm your treatment times so wash sturdiness matches the tag guidance.
  • Confirm ecological requirements: ask your printer about ink certifications, ventilation, and waste capture, particularly if your brand messaging leans into eco friendly inks.

How water based fits with print on demand

Print as needed has its own restraints: quick art modifications, small batch sizes, and the need for a broad color gamut. Direct-to-garment has become the default, but water based screen printing can fit POD if you organize brochure method. For styles that are high volume even at small day-to-day quantities, pre-burning screens and keeping a small stock of popular sizes lets you ship same day with water based prints that feel better than lots of DTG outputs. It works best when you keep art to a couple of colors and choose light garments.

If your POD design counts on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Utilize it where cotton comfort and breathability are the selling points. Clients who appreciate touch will notice.

Pricing, margins, and interacting value

When clients ask why a water based or discharge print costs more than a standard plastisol task, I explain what they are buying. They get the soft hand that retail customers relate with quality, improved breathability, and compliance for delicate buyers. On a per-shirt basis, the difference for a basic three-color front hit may be modest, frequently a little uplift that can be neutralized by selecting a slightly more economical blank. If the program is for wholesale t t-shirts going into stores or e-commerce at exceptional rate points, the improvement in perceived value more than covers the change.

For individualized t-shirts, such as charity runs or college clubs, choices matter. Offer a base price with plastisol on midweight cotton, then a "comfort upgrade" that includes a ringspun blank with water based ink. You will see a clear split: some clients enhance for expense, others for feel. Satisfying both lets you serve a wider market without diluting your craft.

Care guidelines that customers actually follow

Care labels often read like legal disclaimers. Keep it easy and practical so the t-shirt survives reality. Water based and discharge prints prefer cooler washes and lower dryer heat, however they will sustain normal laundering if correctly cured. I suggest phrasing care suggestions in human terms on item pages: wash cold with similar colors, tumble dry low, avoid fabric conditioners if you want colors to stay Eco-friendly inks crisp. The last note matters due to the fact that some softeners can transfer films on fibers, dulling the visual contrast of fine lines.

I've evaluated these instructions in-house: two similar t-shirts, one washed cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee showed slightly much faster fading of mid-tones, yet still looked excellent. That tolerance comes from right treatment, not from babying the garment.

All over print concepts that do not combat the limitations

All over print captures attention, but printing flood coats on assembled garments with water based inks can be unforgiving. Rather of battling seams, style for them. Usage tone-on-tone patterns that fade naturally at joints, or apply a ghosted grid that looks deliberate when it breaks at hems. Alternatively, run panel printing and stitch. Brand names that sell limited runs can justify cut-and-sew for 100 to 300 pieces if the design warrants it. The completed garments read as custom-made from a range, which is the goal.

A quick anecdote from a busy season

One spring we ran a series for a regional music celebration. The customer desired soft black tees with a sunburst print that felt like it lived in the fabric. We sampled on 3 blacks from two mills. Batch one raised easily with discharge, batch 2 stayed stubbornly dark in the mid-rays of the artwork. We logged dye lot numbers, rotated the ink mix by adding a touch more white pigment to compensate, and adjusted dwell time by 10 to 15 seconds to finish the reaction. The outcome: consistent tees across 2,400 units, each with a soft, breathable print that offered out by day two.

That job taught the team to deal with discharge like cooking, not chemistry on a blackboard. The dish matters, but so does tasting and adjusting.

Common pitfalls and how to avoid them

Most issues I see trace back to procedure, not the ink family. Under-curing is the first perpetrator. Water based ink that feels dry can still be under-cured if the core of the print never struck the required temperature for the ideal period. Utilize a donut probe or an embedded thermochromic strip to determine real ink film temperature level, not just dryer setpoints. Screen lockup is the second. Keep a constant speed on press, flood between prints, and control shop humidity.

A third mistake is disregarding material irregularity. If you change blanks mid-run because a size is out of stock, you may see shifts in color. Develop contingency into your acquiring. For brand names planning ahead, choosing a basic blank and locking it with your supplier minimizes surprises.

Final assistance for picking your path

If your concern is soft, breathable customized clothing that clients keep using, water based inks deserve the learning curve. Usage basic water based upon light garments for tidy information and matte color. Move to release on 100 percent cotton when you desire the softest prints on dark shirts. Accept and plan for small color variance with discharge, particularly across dye lots. For bulk t shirt orders, build in a single round of physical tasting on the real blanks you will use, then record your settings and keep back a recommendation shirt for quality control.

If you operate a print as needed brochure, carve out a water based capsule of finest sellers on light shirts. Market the distinction: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialized results and neon stunners in plastisol or hybrid systems where they belong.

Custom t t-shirts are judged in the hands, not just on screens. When a customer rubs their thumb across a print and feels absolutely nothing however fiber, you've won. That's the minute water based and discharge deliver, and why they deserve a location in any severe shop or brand's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.