October 18, 2025

Beyond Fundamental Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Custom-made T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any print shop that takes its craft seriously, and you will see two things in consistent tension: the push for softer, more breathable prints that people actually enjoy wearing, and the requirement to produce at scale without jeopardizing the environment or the bottom line. That stress has actually formed how I pick inks, pretreatments, and fabrics for customized garments jobs. For many years, I have actually found out that water based inks and discharge printing are not just buzzwords, they are practical tools that produce stunning outcomes and real convenience, especially for T t-shirt printing that needs to stand up to everyday wear.

If you run a brand name, handle bulk t t-shirt orders, or merely want your individualized shirts to feel like a favorite from the very first wash, it's worth understanding how these ink systems work, where they shine, and where they need care. The ideal choice can make the distinction in between a shirt that gets used when and one that becomes the go-to.

What water based ink really is

Water based inks suspend pigments in water rather than in plasticizers and solvents. Unlike plastisol, which sits on top of the fabric and treatments into a movie, water based inks absorb into the fibers. That single particular explains the majority of the advantages and compromises. Prints feel soft due to the fact that you're touching the cotton, not a layer of treated PVC. Colors tend to look more matte and integrated. On light garments, the hand is frequently indistinguishable from the t-shirt itself. For custom-made t t-shirts developed for convenience, this is the path to the "retail feel" customers ask for.

There are two main families: basic water based and discharge. Standard water based ink works best on white or extremely light shirts. It can cover mid-tones with the ideal base, but once you move into darker fabrics, you either need a heavier print or you change to discharge. Release printing uses an activator that lifts the dye from the material throughout curing, essentially whitening the t-shirt's dye in the printed areas, then changes it with your pigment. Completion outcome is the softest possible print on dark cotton, typically with exceptional detail.

Why the eco friendly label matters, and where it has limits

Eco friendly inks are not a marketing slogan if you unpack the chemistry and the workflow. Water based inks generally include fewer volatile natural compounds than solvent-heavy alternatives and avoid PVC altogether. Lots of are certified with strict requirements like Oeko-Tex or satisfy retail testing routines that ban specific phthalates and heavy metals. If you offer customized clothing into business health cares, schools, or health-conscious brand names, those certificates smooth procurement and keep you ahead of compliance.

That said, "eco friendly" is a event t shirts system idea. Ink is one part. You also need to take a look at store practices: filtering on your washout cubicle, reclaim chemistry, energy use on your clothes dryer, and even fabric sourcing. Discharge requires an activator, generally based upon zinc formaldehyde sulfoxylate or similar substances, which has its own handling and ventilation needs. In a well-run store, exposure is controlled and waste is recorded. If you're using print as needed with a partner, ask how they handle discharge effluent and whether they have air exchange and treating controls called in. Genuine sustainability conceals in the details.

Hand feel, breathability, and the "preferred tee" factor

Most individuals do not purchase a graphic tee since they love the ink. They purchase it since the garment looks good, feels great, and keeps that character after duplicated cleaning. Water based inks, consisting of discharge, offer you that broken-in comfort from the first day. On an one hundred percent ring-spun cotton blank, a water based print is breathable and flexible. You will not hear the crackle you sometimes obtain from heavy plastisol when you stretch across the chest.

I keep a rack of contrast shirts in the studio. One from a surf brand name, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened much more, the colors mellowed somewhat, and the t-shirts kept moving. A plastisol sample with the same art looks glossier and still pops more under severe light, which some streetwear clients choose, but the wearer feedback is consistent: water based feels like a premium garment.

Color, coverage, and how expectations shape results

Color accuracy with water based inks refers control, humidity, and the material's own color. On white or heather light t-shirts, basic water based ink can hit tight Pantones with a determined ink mix and a clean mesh. On darker cotton, discharge adds variables. Different dye lots discharge in a different way, even within the very same brand and color. Black 3001 blanks from one batch might lift to a warm charcoal, while the next batch clears to a cooler grey. The pigment you add steers the last color, but you're still dealing with a background that is moving as the dye is removed.

That's not a flaw, it becomes part of the medium. Numerous designers welcome the slightly classic character of discharge, where reds land earthy and blues feel Plastisol ink deep instead of neon. If your brand needs laser-precise color recreation for corporate logo designs, either order test prints on the exact batch you plan to use or consider a water based underbase or hybrid approach where required. For wholesale t t-shirts that will be distributed nationally, put example approvals into your procedure so there are no surprises at scale.

Fabric matters more than many people think

A water based print is a collaboration in between ink and fiber. Ringspun cotton takes ink magnificently. Carded open end cotton is scratchier and beverages ink unevenly. Blends complicate things. A 50/50 poly-cotton DTG wash durability or a triblend with rayon can deal with water based, but discharge only raises the cotton part. That implies your color saturates the cotton while the polyester and rayon stay as-is, frequently yielding a heathered or speckled print that looks intentional if you design for it. If your goal is flat, brilliant color on a poly mix, standard plastisol or a specialized low-cure system may be smarter.

On all over print jobs, such as a seam-to-seam tonal pattern behind a chest graphic, consider cut-and-sew with water based prints on panels before assembly. Garment printing all over on finished tees introduces seams, folds, and inconsistent pressure that appear as blank micro-gaps. If you need to print on finished garments, expect small voids DTF printing along joints, which some customers like as part of the garment's character.

The production truth: screens, mesh, humidity, and dryers

Water based inks behave differently on press. They dry quicker in the screen, which works on material however can lock a mesh if you stop briefly too long. Running a higher mesh for detail, say 230 to 305, keeps the deposit thin and crisp. Establish with a misting bottle or a dedicated screen rewetting solution at hand, and keep the print room humidity in a consistent range, approximately 45 to 55 percent, to avoid early drying. Manual press operators will discover how rapidly a basic water based ink clears the screen compared to a heavy plastisol. Automobile presses, with flood bars and constant speed, lower clogging.

Curing is where numerous novices miss the mark. Water based inks require both heat and time for the water to evaporate, then for the binders to cross-link. A dryer tunnel with enough air flow makes the difference. You want even heat throughout the belt and enough dwell to reach the producer's remedy temperature level throughout the ink layer, not simply at the surface. T-shirts exiting the tunnel needs to be dry to the touch without any cool spots. For discharge, the chemical reaction takes place during this remedy, and you will smell the activator. Excellent ventilation is non-negotiable.

Durability and wash testing

Durability depends upon correct cure and fiber engagement. A well-cured water based print on cotton can outlast the t-shirt. I measure durability by standardized wash tests, 10 to 20 cycles at warm, tumble dry medium, then visual assessment for fading and cracking. Water based prints reveal steady softening and a gentle fade in the exact same way jeans unwinds. Plastisol's failure mode is various, normally splitting if the ink layer is too thick or under-cured. For tailored shirts that require to look good at a household reunion and still remain in rotation next summertime, water based holds up when produced correctly.

Cost, throughput, and when to choose which method

Costs differ regionally, however the economics fall into familiar patterns. Water based ink itself is often similar to plastisol at the gallon level, but you invest more in store environment and drying capacity. On press, water based can be slightly slower at setup because you pay closer attention to fit together, squeegee durometer, and off-contact. When tuned, cars perform at similar speeds. Where it really settles is in perceived worth. A soft print on a mid-tier blank often feels premium without leaping to the highest-cost t-shirt. Brand names can price accordingly.

For bulk t shirt orders above a few hundred pieces where the art fits the medium, discharge on 100 percent cotton is a workhorse. For print on demand that requires over night turn-around and art modifications continuously, direct-to-garment or DTF might be much better operationally, though both have their own environmental and feel trade-offs. When you take on wholesale t shirts with several colorways and should keep inventory flexible, a versatile water based scheme on light garments is efficient, considering that you avoid the weight and tightness that accumulate with several underbases in plastisol.

Design options that highlight the very best in water based and discharge

Design preparation begins with the fabric color and ends with treating. On light shirts, lean into information: thin lines, halftones, hand-drawn textures. Standard water based ink prints those with a special that plastisol tends to overpower. On dark cotton, discharge shines with mid-tone richness and soft edges. Consider how the shirt color glances through. A charcoal heather with a discharge cream graphic looks like it grew there.

Type weight matters. Very thin knockouts inside heavy flood locations can fill out with discharge, especially on high-absorbency cotton. If you require razor unfavorable space, different the art to print negative shapes as positive strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for a proof on the actual garment instead of trusting a digital mockup. A mockup can not record fiber interaction and dye lift.

When you ought to state no to discharge

There are times I advise versus discharge. Polyester-rich garments are leading of the list. The activator can trigger dye migration, specifically with sublimated or cationic-dyed performance t-shirts, causing ghosting or brownish casts. Some garment dyes, specifically reactive black blends, resist lifting, leaving a shadowed print that looks undercured even when it isn't. If a customer is delicate to small odor throughout treating, discharge days in the shop are noticeable. Well-managed airflow alleviates this, however it is part of the process.

If a customer needs metallics, puff, or specialty textures, plastisol or hybrid systems still own that space. Water based metallics exist, but the particles frequently sink, and the result is more satin than true metal. For high-opacity neons on dark t-shirts that should be billboard-bright, you might require a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brand names and creators

Whether you run your own presses or depend on a partner, set up a workflow that removes uncertainty. A basic method keeps surprises at bay and helps you hit deadlines for launches and events.

  • Decide on material initially, then ink: choose one hundred percent ringspun cotton for discharge, or light, high-quality cotton for standard water based. Prevent high poly unless the heathered impact is desired.
  • Request test prints on the precise blanks: one t-shirt per colorway is typically sufficient to lock approvals, specifically for bulk t t-shirt orders where consistency matters.
  • Clarify color expectations in context: offer Pantone targets for light garments and explain acceptable varieties for dark discharge prints, with photos of previous work you like.
  • Align on care labels and handling: advise cold wash and low heat dry for consumers, then validate your remedy times so wash resilience matches the tag guidance.
  • Confirm ecological standards: ask your printer about ink accreditations, ventilation, and waste capture, particularly if your brand name messaging leans into eco friendly inks.

How water based fits with print on demand

Print as needed has its own restraints: fast art modifications, small batch sizes, and the need for a broad color range. Direct-to-garment has become the default, but water based screen printing can fit POD if you organize catalog technique. For designs that are high volume even at small daily quantities, pre-burning screens and keeping a little stock of popular sizes lets you ship very same day with water based prints that feel much better than lots of DTG outputs. It works finest when you keep art to one or two colors and select light garments.

If your POD design counts on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Utilize it where cotton comfort and breathability are the selling points. Customers who appreciate touch will notice.

Pricing, margins, and interacting value

When clients ask why a water based or discharge print costs more than a basic plastisol task, I describe what they are buying. They get the soft hand that retail clients correspond with quality, improved breathability, and compliance for sensitive purchasers. On a per-shirt basis, the difference for a basic three-color front hit might be modest, typically a small uplift that can be neutralized by selecting a somewhat more economical blank. If the program is for wholesale t t-shirts going into shops or e-commerce at exceptional rate points, the improvement in perceived worth more than covers the change.

For individualized shirts, such as charity runs or college clubs, options matter. Deal a base rate with plastisol on midweight cotton, then a "comfort upgrade" that consists of a ringspun blank with water based ink. You will see a clear split: some clients optimize for expense, others for feel. Satisfying both lets you serve a larger market without diluting your craft.

Care guidelines that customers actually follow

Care labels typically read like legal disclaimers. Keep it easy and realistic so the t-shirt endures real life. Water based and discharge prints prefer cooler washes and lower dryer heat, but they will endure regular laundering if correctly cured. I suggest phrasing care pointers in human terms on item pages: wash cold with similar colors, topple dry low, avoid fabric softeners if you want colors to remain crisp. The last note matters since some conditioners can transfer movies on fibers, dulling the visual contrast of great lines.

I've evaluated these instructions in-house: 2 similar shirts, one cleaned cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee showed somewhat much faster fading of mid-tones, yet still looked great. That tolerance comes from proper treatment, not from babying the garment.

All over print concepts that do not combat the limitations

All over print catches attention, however printing flood coats on assembled garments with water based inks can be unforgiving. Rather of battling joints, design for them. Usage tone-on-tone patterns that fade naturally at joints, or use a ghosted grid that looks deliberate when it breaks at hems. Alternatively, run panel printing and stitch. Brand names that sell restricted runs can justify cut-and-sew for 100 to 300 pieces if the style necessitates it. The ended up garments check out as custom from a distance, which is the goal.

A brief anecdote from a hectic season

One spring we ran a series for a local music celebration. The customer wanted soft black tees with a sunburst print that seemed like it resided in the fabric. We sampled on 3 blacks from two mills. Batch one lifted easily with discharge, batch two remained stubbornly dark in the mid-rays of the artwork. We logged dye lot numbers, pivoted the ink mix by including a touch more white pigment to compensate, and changed dwell time by 10 to 15 seconds to complete the response. The result: constant tees across 2,400 units, each with a soft, breathable print that sold out by day two.

That job taught the crew to treat discharge like cooking, not chemistry on a blackboard. The recipe matters, but so does tasting and adjusting.

Common risks and how to prevent them

Most problems I see trace back to procedure, not the ink household. Under-curing is the first perpetrator. Water based ink that feels dry can still be under-cured if the core of the print never ever struck the required temp for the right duration. Use a donut probe or an ingrained thermochromic strip to determine real ink film temperature level, not just dryer setpoints. Screen lockup is the second. Keep a consistent speed on press, flood between prints, and control shop humidity.

A third risk is neglecting material irregularity. If you change blanks mid-run since a size runs out stock, you might see shifts in color. Construct contingency into your acquiring. For brand names planning ahead, selecting a basic blank and locking it with your supplier lowers surprises.

Final guidance for picking your path

If your top priority is soft, breathable custom-made garments that clients keep using, water based inks deserve the knowing curve. Use basic water based on light garments for tidy detail and matte color. Move to discharge on 100 percent cotton when you desire the softest prints on dark t-shirts. Accept and plan for slight color difference with discharge, specifically across dye lots. For bulk t t-shirt orders, build in a single round of physical sampling on the actual blanks you will use, then record your settings and hold back a referral shirt for quality control.

If you operate a print as needed catalog, take a water based pill of finest sellers on light t-shirts. Market the difference: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialty effects and neon stunners in plastisol or hybrid systems where they belong.

Custom t t-shirts are evaluated in the hands, not simply on screens. When a client rubs their thumb across a print and feels nothing however fiber, you have actually won. That's the moment water based and discharge deliver, and why they are worthy of a location in any major store or brand's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.