October 18, 2025

Beyond Fundamental Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Customized T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any print shop that takes its craft seriously, and you will see 2 things in consistent stress: the push for softer, more breathable prints that people really enjoy wearing, and the requirement to produce at scale without jeopardizing the environment or the bottom line. That stress has formed how I select inks, pretreatments, and materials for customized apparel projects. Over the years, I've found out that water based inks and discharge printing are not simply buzzwords, they are practical tools that produce gorgeous outcomes and real convenience, specifically for T shirt printing that requires to withstand daily wear.

If you run a brand name, manage bulk t t-shirt orders, or just desire your customized shirts to feel like a preferred from the first wash, it's worth comprehending how these ink systems work, where they shine, and where they require care. The right option can make the difference in between a shirt that gets used once and one that becomes the go-to.

What water based ink in fact is

Water based inks suspend pigments in water instead of in plasticizers and solvents. Unlike plastisol, which sits on top of the fabric and treatments into a movie, water based inks absorb into the fibers. That single characteristic explains the majority of the benefits and trade-offs. Prints feel soft since you're touching the cotton, not a layer of cured PVC. Colors tend to look more matte and incorporated. On light garments, the hand is frequently indistinguishable from the t-shirt itself. For customized t shirts created for comfort, this is the course to the "retail feel" customers ask for.

There are 2 main families: standard water based and discharge. Standard water based ink works best on white or extremely light shirts. It can cover mid-tones with the ideal base, once you move into darker fabrics, you either need a much heavier print or you change to discharge. Discharge printing utilizes an activator that raises the color from the material during curing, basically whitening the t-shirt's color in the printed areas, then replaces it with your pigment. The end result is the softest possible print on dark cotton, typically with outstanding detail.

Why the eco friendly label matters, and where it has actually limits

Eco friendly inks are not a marketing motto if you unpack the chemistry and the workflow. Water based inks typically contain less unpredictable natural substances than solvent-heavy options and prevent PVC entirely. Numerous are compliant with rigorous standards like Oeko-Tex or fulfill retail testing routines that ban particular phthalates and heavy metals. If you sell custom-made apparel into business wellness programs, schools, or health-conscious brands, those certificates smooth procurement and keep you ahead of compliance.

That said, "eco friendly" is a system principle. Ink is one part. You also need to look at shop practices: filtration on your washout booth, reclaim chemistry, energy usage on your dryer, and even material sourcing. Discharge requires an activator, normally based upon zinc formaldehyde sulfoxylate or comparable compounds, which has its own handling and ventilation needs. In a well-run screen printing and embroidery store, exposure is managed and waste is recorded. If you're utilizing print as needed with a partner, ask how they handle discharge effluent and whether they have air exchange and curing controls dialed in. Real sustainability hides in the details.

Hand feel, breathability, and the "favorite tee" factor

Most individuals do not buy a graphic tee since they love the ink. They purchase it due to the fact that the garment looks excellent, feels great, and keeps that character after duplicated cleaning. Water based inks, including discharge, Silk screen give you that broken-in convenience from the first day. On a 100 percent ring-spun cotton blank, a water based print is breathable and flexible. You will not hear the crackle you in some cases obtain from heavy plastisol when you extend across the chest.

I keep a rack of contrast shirts in the studio. One from a surf brand, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened much more, the colors mellowed slightly, and the shirts kept moving. A plastisol sample with the very same art looks glossier and still pops more under harsh light, which some streetwear customers choose, however the user feedback corresponds: water based seems like a premium garment.

Color, coverage, and how expectations shape results

Color precision with water based inks refers control, humidity, and the fabric's own dye. On white or heather light shirts, standard water based ink can hit tight Pantones with a measured ink mix and a clean mesh. On darker cotton, discharge adds variables. Various dye lots discharge in a different way, Custom apparel printing even within the same brand and color. Black 3001 blanks from one batch might lift to a warm charcoal, while the next batch clears to a cooler grey. The pigment you add steers the final color, however you're still working with embroidery shop near me a background that is shifting as the dye is removed.

That's not a defect, it becomes part of the medium. Lots of designers accept the a little vintage character of discharge, where reds land earthy and blues feel deep rather than neon. If your brand name needs laser-precise color recreation for corporate logo designs, either order test prints on the precise batch you plan to use or consider a water based underbase or hybrid approach where needed. For wholesale t shirts that will be distributed nationally, put swatch approvals into your procedure so there are not a surprises at scale.

Fabric matters more than most people think

A water based print is a collaboration in between ink and fiber. Ringspun cotton takes ink wonderfully. Carded open end cotton is scratchier and drinks ink unevenly. Blends complicate things. A 50/50 poly-cotton or a triblend with rayon can work with water based, but discharge only lifts the cotton part. That indicates your color fills the cotton while the polyester and rayon remain as-is, typically yielding a heathered or speckled print that looks intentional if you style for it. If your objective is flat, vivid color on a poly blend, standard plastisol or a specialized low-cure system may be smarter.

On all over print tasks, such as a seam-to-seam tonal pattern behind a chest graphic, think about cut-and-sew with water based prints on panels before assembly. Garment printing all over on completed tees presents joints, folds, and irregular pressure that show up as blank micro-gaps. If you need to print on completed garments, expect little voids along seams, which some customers like as part of the garment's character.

The production truth: screens, mesh, humidity, and dryers

Water based inks act differently on press. They dry faster in the screen, which works on fabric but can lock a mesh if you stop briefly too long. Running a greater mesh for detail, state 230 to 305, keeps the deposit thin and crisp. Set up with a misting bottle or a dedicated screen rewetting option at hand, and keep the print room humidity in a stable range, roughly 45 to 55 percent, to avoid premature drying. Manual press operators will observe how rapidly a basic water based ink clears the screen compared to a heavy plastisol. Automobile presses, with flood bars and constant rate, lower clogging.

Curing is where lots of newbies miss the mark. Water based inks require both heat and time for the water to vaporize, then for the binders to cross-link. A dryer tunnel with adequate airflow makes the difference. You want even heat throughout the belt and adequate dwell to reach the manufacturer's treatment temperature throughout the ink layer, not just at the surface. T-shirts leaving the tunnel ought to be dry to the touch without any cool spots. For discharge, the chemical reaction occurs throughout this cure, and you will smell the activator. Good ventilation is non-negotiable.

Durability and wash testing

Durability depends upon correct cure and fiber engagement. A well-cured water based print on cotton can last longer than the shirt. I determine toughness by standardized wash tests, 10 to 20 cycles at warm, tumble dry medium, then visual examination for fading and breaking. Water based prints show progressive softening and a gentle fade in the same way denim unwinds. Plastisol's failure mode is various, generally breaking if the ink layer is too thick or under-cured. For customized t-shirts that need to look proficient at a household reunion and still remain in rotation next summer season, water based holds up when produced correctly.

Cost, throughput, and when to choose which method

Costs differ regionally, however the economics fall into familiar patterns. Water based ink itself is often similar to plastisol at the gallon level, but you invest more in shop environment and drying capability. On press, water based can be somewhat slower at setup due to the fact that you pay closer attention to mesh, squeegee durometer, and off-contact. As soon as tuned, autos run at comparable speeds. Where it actually settles is in perceived worth. A soft print on a mid-tier blank often feels premium without jumping to the highest-cost t-shirt. Brand names can price accordingly.

For bulk t t-shirt orders above a couple of hundred pieces where the art matches the medium, discharge on 100 percent cotton is a workhorse. For print on demand that needs over night turn-around and art modifications continuously, direct-to-garment or DTF may be better operationally, though both have their own ecological and feel compromises. When you take on wholesale t t-shirts with multiple colorways and need to keep stock flexible, a flexible water based scheme on light garments is effective, because you avoid the weight and stiffness that accumulate with multiple underbases in plastisol.

Design choices that highlight the best in water based and discharge

Design planning starts with the fabric color and ends with treating. On light t-shirts, lean into detail: thin lines, halftones, hand-drawn textures. Basic water based ink prints those with a special that plastisol tends to subdue. On dark cotton, discharge shines with mid-tone richness and soft edges. Think about how the t-shirt color looks through. A charcoal heather with a discharge cream graphic appear like it grew there.

Type weight matters. Really thin knockouts inside heavy flood areas can fill out with discharge, specifically on high-absorbency cotton. If you need razor unfavorable area, different the art to print negative shapes as favorable strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for a proof on the real garment rather than trusting a digital mockup. A mockup can not record fiber interaction and color lift.

When you ought to state no to discharge

There are times I recommend versus discharge. Polyester-rich garments are top of the list. The activator can trigger dye migration, particularly with sublimated or cationic-dyed efficiency t-shirts, causing ghosting or brownish casts. Some garment dyes, especially reactive black blends, withstand lifting, leaving a shadowed print that looks undercured even when it isn't. If a client is sensitive to minor odor during curing, discharge days in the shop are noticeable. Well-managed airflow reduces this, however it belongs to the process.

If a client needs metallics, puff, or specialty textures, plastisol or hybrid systems still own that space. Water based metallics exist, however the particles typically sink, and the impact is more satin than real metal. For high-opacity neons on dark t-shirts that need to be billboard-bright, you might need a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brand names and creators

Whether you run your own presses or depend on a partner, set up a workflow that gets rid of uncertainty. A simple method keeps surprises at bay and assists you hit due dates for launches and events.

  • Decide on material first, then ink: choose one hundred percent ringspun cotton for discharge, or light, high-quality cotton for basic water based. Avoid high poly unless the heathered result is desired.
  • Request test prints on the precise blanks: one shirt per colorway is generally adequate to lock approvals, especially for bulk t t-shirt orders where consistency matters.
  • Clarify color expectations in context: supply Pantone targets for light garments and explain appropriate ranges for dark discharge prints, with pictures of previous work you like.
  • Align on care labels and handling: suggest cold wash and low heat dry for customers, then verify your treatment times so wash sturdiness matches the tag guidance.
  • Confirm environmental standards: ask your printer about ink accreditations, ventilation, and waste capture, especially if your brand messaging leans into eco friendly inks.

How water based fits with print on demand

Print as needed has its own restraints: quick art changes, little batch sizes, and the requirement for a broad color range. Direct-to-garment has actually become the default, however water based screen printing can fit POD if you arrange catalog technique. For designs that are high volume even at little everyday amounts, pre-burning screens and keeping a little stock of popular sizes lets you deliver exact same day with water based prints that feel better than lots of DTG outputs. It works finest when you keep art to one or two colors and choose light garments.

If your POD design counts on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Use it where cotton comfort and breathability are the selling points. Customers who care about touch will notice.

Pricing, margins, and interacting value

When customers ask why a water based or discharge print costs more than a fundamental plastisol job, I discuss what they are purchasing. They get the soft hand that retail consumers correspond with quality, enhanced breathability, and compliance for sensitive purchasers. On a per-shirt basis, the difference for a standard three-color front hit may be modest, often a little uplift that can be reduced the effects of by selecting a slightly more affordable blank. If the program is for wholesale t t-shirts going into shops or e-commerce at exceptional cost points, the improvement in viewed worth more than covers the change.

For personalized shirts, such as charity runs or college clubs, alternatives matter. Offer a base rate with plastisol on midweight cotton, then a "comfort upgrade" that consists of a ringspun blank with water based ink. You will see a clear split: some customers optimize for cost, others for feel. Meeting both lets you serve a broader market without diluting your craft.

Care instructions that customers in fact follow

Care labels typically read like legal disclaimers. Keep it simple and sensible so the t-shirt endures reality. Water based and discharge prints prefer cooler washes and lower dryer heat, but they will sustain regular laundering if properly treated. I recommend phrasing care suggestions in human terms on item pages: wash cold with comparable colors, tumble dry low, avoid material conditioners if you want colors to stay crisp. The last note matters since some conditioners can deposit films on fibers, dulling the visual contrast of fine lines.

I have actually checked these instructions in-house: 2 similar t-shirts, one washed cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee showed slightly faster fading of mid-tones, yet still looked excellent. That tolerance comes from appropriate cure, not from babying the garment.

All over print ideas that do not fight the limitations

All over print catches attention, however printing flood coats on assembled garments with water based inks can be unforgiving. Instead of combating seams, style for them. Usage tone-on-tone patterns that fade naturally at joints, or use a ghosted grid that looks intentional when it breaks at hems. Additionally, run panel printing and sew. Brands that sell restricted runs can justify cut-and-sew for 100 to 300 pieces if the style requires it. The completed garments check out as custom-made from a distance, which is the goal.

A quick anecdote from a hectic season

One spring we ran a series for a local music celebration. The customer wanted soft black tees with a sunburst print that felt like it resided in the fabric. We tested on three blacks from two mills. Batch one lifted easily with discharge, batch two remained stubbornly dark in the mid-rays of the art work. We logged dye lot numbers, rotated the ink mix by including a touch more white pigment to compensate, and adjusted dwell time by 10 to 15 seconds to complete the reaction. The result: consistent tees across 2,400 systems, each with a soft, breathable print that offered out by day two.

That task taught the team to treat discharge like cooking, not chemistry on a blackboard. The recipe matters, however so does tasting and adjusting.

Common pitfalls and how to avoid them

Most issues I see trace back to process, not the ink family. Under-curing is the first offender. Water based ink that feels dry can still be under-cured if the core of the print never ever struck the required temperature for the right period. Utilize a donut probe or an embedded thermochromic strip to determine real ink movie temperature, not just dryer setpoints. Screen lockup is the second. Keep a consistent speed on press, flood in between prints, and control store humidity.

A third mistake is ignoring fabric irregularity. If you switch blanks mid-run due to the fact that a size is out of stock, you may see shifts in color. Develop contingency into your acquiring. For brands preparing ahead, choosing a basic blank and locking it with your provider reduces surprises.

Final guidance for selecting your path

If your top priority is soft, breathable custom clothing that customers keep using, water based inks are worth the learning curve. Usage standard water based upon light garments for tidy detail and matte color. Transfer no minimum order shirts to release on 100 percent cotton when you desire the softest prints on dark t-shirts. Accept and prepare for minor color difference with discharge, especially across dye lots. For bulk t t-shirt orders, build in a single round of physical sampling on the actual blanks you will use, then document your settings and hold back a referral shirt for quality control.

If you run a print on demand catalog, carve out a water based capsule of best sellers on light shirts. Market the difference: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialty effects and neon stunners in plastisol or hybrid systems where they belong.

Custom t t-shirts are evaluated in the hands, not simply on screens. When a consumer rubs their thumb throughout a print and feels absolutely nothing however fiber, you have actually won. That's the moment water based and discharge provide, and why they should have a place in any major shop or brand name's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.