October 18, 2025

Beyond Basic Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Customized T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
Business Hours:
  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any print shop that takes its craft seriously, and you will see 2 things in consistent tension: the push for softer, more breathable prints that individuals actually delight in using, and the need to produce at scale without compromising the environment or the bottom line. That tension has actually formed how I pick inks, pretreatments, and fabrics for customized garments tasks. Throughout the years, I've discovered that water based inks and discharge printing are not just buzzwords, they are useful tools that produce lovely outcomes and real comfort, specifically for T t-shirt printing that needs to withstand daily wear.

If you run a brand name, manage bulk t shirt orders, or simply desire your tailored t-shirts to seem like a favorite from the very first wash, it's worth comprehending how these ink systems work, where they shine, and where they require care. The best choice can make the distinction in between a t-shirt that gets used as soon as and one that becomes the go-to.

What water based ink really is

Water based inks suspend pigments in water instead of in plasticizers and solvents. Unlike plastisol, which sits on top of the material and remedies into a movie, water based inks take in into the fibers. That single particular explains the majority of the advantages and compromises. Prints feel soft due to the fact that you're touching the cotton, not a layer of cured PVC. Colors tend to look more matte and incorporated. On light garments, the hand is frequently equivalent from the shirt itself. For custom t shirts developed for convenience, this is the path to the "retail feel" customers ask for.

There are 2 primary households: basic water based and discharge. Basic water based ink works best on white or extremely light t-shirts. It can cover mid-tones with the right base, but once you move into darker materials, you either need a heavier print or you change to release. Release printing utilizes an activator that raises the dye from the fabric throughout curing, essentially whitening the t-shirt's color in the printed locations, then changes it with your pigment. The end outcome is the softest possible print on dark cotton, frequently with outstanding detail.

Why the eco friendly label matters, and where it has actually limits

Eco friendly inks are not a marketing motto if you unpack the chemistry and the workflow. Water based inks generally consist of less unstable organic compounds than solvent-heavy options and prevent PVC entirely. Numerous are certified with strict standards like Oeko-Tex or fulfill retail screening programs that ban specific phthalates and heavy metals. If you sell custom-made clothing into corporate wellness programs, schools, or health-conscious brands, those certificates smooth procurement and keep you ahead of compliance.

That said, "eco friendly" is a system principle. Ink is one part. You also require to look at shop practices: filtration on your washout booth, reclaim chemistry, energy usage on your clothes dryer, and even fabric sourcing. Discharge requires an activator, usually based upon zinc formaldehyde sulfoxylate or similar substances, which has its own handling and ventilation requirements. In a well-run store, exposure is controlled and waste is captured. If you're utilizing print as needed with a partner, ask how they manage discharge effluent and whether they have air exchange and curing controls called in. Genuine sustainability conceals in the details.

Hand feel, breathability, and the "favorite tee" factor

Most people do not purchase a graphic tee since they like the ink. They purchase it since the garment looks great, feels excellent, and keeps that character after repeated washing. Water based inks, including discharge, offer you that broken-in convenience from the first day. On a 100 percent ring-spun cotton blank, a water based print is breathable and versatile. You will not hear the crackle you sometimes obtain from heavy plastisol when you extend throughout the chest.

I keep a rack of comparison shirts in the studio. One from a surf brand, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened a lot more, the colors mellowed a little, and the shirts kept moving. A plastisol sample with the same art looks glossier and still pops more under harsh light, which some streetwear customers choose, however the user feedback is consistent: water based feels like a premium garment.

Color, coverage, and how expectations form results

Color precision with water based inks is a matter of control, humidity, and the material's own color. On white or heather light t-shirts, basic water based ink can hit tight Pantones with a determined ink mix and a clean mesh. On darker cotton, discharge includes variables. Various dye lots discharge differently, even within the same brand and color. Black 3001 blanks from one batch might raise to a warm charcoal, while the next batch clears to a cooler grey. The pigment you add steers the final color, but you're still dealing with a background that is moving as the color is removed.

That's not a flaw, it becomes part of the medium. Numerous designers accept the slightly classic character of discharge, where reds land earthy and blues feel deep instead of neon. If your brand name demands laser-precise color recreation for business logo designs, either order test prints on the exact batch you prepare to utilize or consider a water based underbase or hybrid method where required. For wholesale t shirts that will be dispersed nationally, put swatch approvals into your procedure so there are no surprises at scale.

Fabric matters more than most people think

A water based print is a partnership between ink and fiber. Ringspun cotton takes ink magnificently. Carded open end cotton is scratchier and beverages ink unevenly. Blends make complex things. A 50/50 poly-cotton or a triblend with rayon can work with water based, but discharge just raises the cotton part. That implies your color fills the cotton while the polyester and rayon remain as-is, often yielding a heathered or speckled print that looks intentional if you design for it. If your objective is flat, vibrant color on a poly mix, standard plastisol or a specialized low-cure system may be smarter.

On all over print projects, such as a seam-to-seam tonal pattern behind a chest graphic, consider cut-and-sew with water based prints on panels before assembly. Garment printing all over on completed tees presents seams, folds, and inconsistent pressure that show up as blank micro-gaps. If you need to print on ended up garments, expect little voids along joints, which some customers like as part of the garment's character.

The production reality: screens, mesh, humidity, and dryers

Water based inks act differently on press. They dry quicker in the screen, which is useful on material however can lock a mesh if you stop briefly too long. Running a higher mesh for information, state 230 to 305, keeps the deposit thin and crisp. Establish with a misting bottle or a devoted screen rewetting option at hand, and keep the print room humidity in a constant variety, roughly 45 to 55 percent, to prevent premature drying. Manual press operators will discover how quickly a standard water based ink clears the screen compared to a heavy plastisol. Automobile presses, with flood bars and consistent rate, reduce clogging.

Curing is where many newbies miss the mark. Water based inks require both heat and time for the water to vaporize, then for the binders to cross-link. A clothes dryer tunnel with adequate airflow makes the difference. You want even heat throughout the belt and adequate dwell to reach the manufacturer's treatment temperature throughout the ink layer, not just at the surface area. Shirts exiting the tunnel must be dry to the touch without any cool areas. For discharge, the chemical reaction takes place throughout this treatment, and you will smell the activator. Excellent ventilation is non-negotiable.

Durability and wash testing

Durability depends on appropriate treatment and fiber engagement. A well-cured water based print on cotton can outlive the t-shirt. I determine sturdiness by standardized wash tests, 10 to 20 cycles at warm, tumble dry medium, then visual assessment for fading and breaking. Water based prints reveal progressive softening and a mild fade in the very same method denim relaxes. Plastisol's failure mode is different, generally breaking if the ink layer is too thick or under-cured. For tailored t-shirts that require to look good at a household reunion and still remain in rotation next summer season, water based holds up when produced correctly.

Cost, throughput, and when to choose which method

Costs differ regionally, however the economics fall into familiar patterns. Water based ink itself is frequently comparable to plastisol at the gallon level, however you invest more in shop environment and drying capacity. On press, water based can be somewhat slower at setup due to the fact that you pay closer attention to mesh, squeegee durometer, and off-contact. As soon as tuned, autos perform at similar speeds. Where it really settles remains in perceived value. A soft print on a mid-tier blank typically feels premium without jumping to the highest-cost t-shirt. Brand names can price accordingly.

For bulk t shirt orders above a few hundred pieces where the art suits the medium, discharge on 100 percent cotton is a workhorse. For print on demand that needs overnight turnaround and art changes constantly, direct-to-garment or DTF may be much better operationally, though both have their own environmental and feel compromises. When you take on wholesale t t-shirts with numerous colorways and should keep stock flexible, a versatile water based palette on light garments is effective, since you prevent the weight and tightness that collect with several underbases in plastisol.

Design choices that highlight the best in water based and discharge

Design planning begins with the fabric color and ends with treating. On light t-shirts, lean into detail: thin lines, halftones, hand-drawn textures. Basic water based ink prints those with a delicacy that plastisol tends to subdue. On dark cotton, discharge shines with mid-tone richness and soft edges. Think about how the shirt color glimpses through. A charcoal heather with a discharge cream graphic appear like it grew there.

Type weight matters. Really thin knockouts inside heavy flood locations can fill in with discharge, particularly on high-absorbency cotton. If you require razor unfavorable space, separate the art to print negative shapes as positive strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for an evidence on the actual garment instead of trusting a digital mockup. A mockup can not capture fiber interaction and dye lift.

When you should state no to discharge

There are times I recommend against discharge. Polyester-rich garments are top of the list. The activator can cause dye migration, specifically with sublimated or cationic-dyed performance shirts, resulting in ghosting or brownish casts. Some garment dyes, particularly reactive black blends, withstand lifting, leaving a shadowed print that looks undercured even when it isn't. If a client is delicate to minor odor throughout curing, discharge days in the store are noticeable. Well-managed air flow alleviates this, however it is part of the process.

If a client needs metallics, puff, or specialty textures, plastisol or hybrid systems still own that space. Water based metallics exist, however the particles frequently sink, and the result is more satin than true metal. For high-opacity neons on dark t-shirts that must be billboard-bright, you might need a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brand names and creators

Whether you run your own presses or count on a partner, set up a workflow that removes uncertainty. A basic approach keeps on-site embroidery surprises at bay and assists you struck due dates for launches and events.

  • Decide on material first, then ink: pick one hundred percent ringspun cotton for discharge, or light, premium cotton for basic water based. Prevent high poly unless the heathered impact is desired.
  • Request test prints on the precise blanks: one t-shirt per colorway is typically sufficient to lock approvals, particularly for bulk t t-shirt orders where consistency matters.
  • Clarify color expectations in context: provide Pantone targets for light garments and describe acceptable varieties for dark discharge prints, with photos of prior work you like.
  • Align on care labels and handling: suggest cold wash and low heat dry for consumers, then verify your cure times so wash sturdiness matches the tag guidance.
  • Confirm environmental requirements: ask your printer about ink certifications, ventilation, and waste capture, especially if your brand messaging leans into eco friendly inks.

How water based fits with print on demand

Print as needed has its own restraints: fast art modifications, little batch sizes, and the requirement for a broad color range. Direct-to-garment has ended up being the default, but water based screen printing can fit POD if you arrange catalog method. For styles that are high volume even at small day-to-day quantities, pre-burning screens and keeping a little stock of popular sizes lets you ship exact same day with water based prints that feel better than numerous DTG outputs. It works best when you keep art to a couple of colors and choose light garments.

If your POD model relies on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Utilize it where cotton comfort and breathability are the selling points. Consumers who care about touch will notice.

Pricing, margins, and interacting value

When customers ask why a water based or discharge print costs more than a basic plastisol job, I discuss what they are buying. They get the soft hand that retail clients relate with same day t shirt printing quality, enhanced breathability, and compliance for sensitive buyers. On a per-shirt basis, the distinction for a standard three-color front hit might be modest, frequently a little uplift that can be neutralized by picking a somewhat more affordable blank. If the program is for wholesale t t-shirts going into shops or e-commerce at exceptional cost points, the enhancement in viewed value more than covers the change.

For personalized t-shirts, such as charity runs or college clubs, alternatives matter. Offer a base price with plastisol on midweight cotton, then a "comfort upgrade" that includes a ringspun blank with water based ink. You will see a clear split: some customers enhance for cost, others for feel. Meeting both lets you serve a larger market without diluting your craft.

Care directions that clients really follow

Care labels frequently check out like legal disclaimers. Keep it simple and realistic so the shirt survives real life. Water based and discharge prints prefer cooler washes and lower dryer heat, however they will sustain regular laundering if properly cured. I suggest phrasing care tips in human terms on product pages: wash cold with comparable colors, topple dry low, prevent material conditioners if you want colors to remain crisp. The last note matters since some softeners can transfer movies on fibers, dulling the visual contrast of fine lines.

I've tested these directions in-house: two identical shirts, one cleaned cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee showed somewhat much faster fading of mid-tones, yet still looked excellent. That tolerance comes from correct treatment, not from babying the garment.

All over print concepts that do not fight the limitations

All over print captures attention, however printing flood coats on assembled garments with water based inks can be unforgiving. Rather of fighting seams, style for them. Usage tone-on-tone patterns that fade naturally at joints, or use a ghosted grid that looks deliberate when it breaks at hems. Alternatively, run panel printing and stitch. Brands that sell restricted runs can justify cut-and-sew for 100 to 300 pieces if the style requires it. The completed garments check out as custom from a range, which is the goal.

A brief anecdote from a hectic season

One spring we ran a series for a regional music festival. The customer wanted soft black tees with a sunburst print that seemed like it resided in the material. We sampled on three blacks from two mills. Batch one raised cleanly with discharge, batch two stayed stubbornly dark in the mid-rays of the art work. We logged dye lot numbers, rotated the ink mix by adding a touch more white pigment to compensate, and adjusted dwell time by 10 to 15 seconds to complete the response. The result: constant tees across 2,400 units, each with a soft, breathable print that offered out by day two.

That job taught the crew to deal with discharge like cooking, not chemistry on a blackboard. The recipe matters, however so does tasting and adjusting.

Common mistakes and how to avoid them

Most problems I see trace back to procedure, not the ink family. Under-curing is the very first perpetrator. Water based ink that feels dry can still be under-cured if the core of the print never ever hit the required temp for the best duration. Use a donut probe or an embedded thermochromic strip to determine real ink film temperature, not just dryer setpoints. Screen lockup is the 2nd. Keep a consistent pace on press, flood in between prints, and control shop humidity.

A third pitfall is disregarding fabric variability. If you switch blanks mid-run due to the fact that a size runs out stock, you might see shifts in color. Develop contingency into your acquiring. For brand names preparing ahead, choosing a basic blank and locking it with your supplier lowers surprises.

Final assistance for choosing your path

If your concern is soft, breathable customized clothing that customers keep wearing, water based inks are worth the knowing curve. Use standard water based on light garments for tidy detail and matte color. Move to discharge on one hundred percent cotton when you want the softest prints on dark shirts. Accept and plan for slight color variance with discharge, specifically throughout color lots. For bulk t t-shirt orders, build in a single round of physical sampling on the actual blanks you will use, then document your settings and keep back a referral shirt for quality control.

If you operate a print as needed catalog, carve out a water based pill of finest sellers on light t-shirts. Market the difference: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialized impacts and neon stunners in plastisol or hybrid systems where they belong.

Custom t shirts are evaluated in the hands, not just on screens. When a customer rubs their thumb throughout a print and feels nothing however fiber, you've won. That's the moment water based and discharge provide, and why they are worthy of a place in any serious store or brand's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515

I am a dynamic innovator with a broad knowledge base in entrepreneurship. My conviction in entrepreneurship spurs my desire to innovate disruptive organizations. In my business career, I have cultivated a profile as being a daring thinker. Aside from creating my own businesses, I also enjoy counseling young startup founders. I believe in empowering the next generation of startup founders to pursue their own aspirations. I am easily seeking out disruptive opportunities and working together with similarly-driven creators. Redefining what's possible is my purpose. Aside from engaged in my enterprise, I enjoy immersing myself in dynamic environments. I am also focused on health and wellness.